Why Packaging Is Essential To Your Product

By Author: HWR Packaging
Total Articles: 25
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Fifty percent of purchases are based on emotion. This is very true when a consumer is trying to decide between two brands offering the same or a similar product. The package s the best chance to make a safe. If the packaging is successful at reaching a consumer on an emotional level, the chance of the consumer choosing your product is increased.

Sadly almost ninety-five percent of new products fail annually with one-third of product buying decisions being based on the packaging alone. You can improve consumer buying with successful packaging. Using the right design and packaging materials, your product can draw consumers to them, helping them make their buying decision with ease.

The one way to ensure you catch the eye of your consumer is by choosing the right color for your packaging. If you have more than one food product, color is a great way to unify your brand, helping to set your products apart from the competition. Your colors must be chosen with care, different colors give different ideas to your consumer.

Some of the colors to consider includes black, which is associated with control and power. ...
... Then there is yellow, which makes a person feel happy, to white, which provokes thoughts of safety, pureness, and simplicity. White and blue are the most preferred colors, with different shades of blue being used. Navy blue is professional, while light blue is playful.

Color helps make your packaging visually appealing, helping you connect your products to your consumer on a more emotional level. But to do this, your colors must be associated with what is important to your target audience, this will ensure your colors effectively promote your brand and help consumers with their buying decisions when faced with two similar products. Remember the more colors you add to your packaging, the less sophisticated it will be.

Packaging products to look upscale will be more valuable and more desirable than other products that are not as high-quality packaging, which can make them less worthwhile to the consumer. This gives you the ability to increase your price point, charging more than your competitors, while still enjoying a larger portion of the market share.

Did you know that around ninety percent of consumers will reuse bags and boxes that their products come in? This means your products can continue gaining exposure months after they have been used.

When it comes to the benefits of packaging for your product and why it's essential, we can start with the protection the packaging provides. Packaging is designed to create barrier protection, especially for food products. This may help reduce the risk of breakage if dropped to reducing the environmental impact on products. Packaging is also important to reduce the risk of chemical, toxin contaminations, and bug infestations.

Packaging is also important in reducing tampering before the item is sold and unwelcome losses, keeping foods safe. Tamper-resistant packaging can help reduce the risk of losses, which can hamper your profit margins.

Your packaging is essential to your product because it shares valuable information about your product and your brand. Some information can be printed on the packaging, such as description and nutritional information, combined with sell-by dates, storage information, and your business logo and name.

Consumers are more likely to purchase a product that they know has been manufactured with a limited impact on the environment, which is why choosing recycled packaging and displaying the recycle symptom can help your business take that extra step to achieve long-term success.

About Us: HWR Packaging is a leading stick packaging specialist that operates from its base in Utah, United States. This very well-established company has over twenty years of experience behind them, offering contract manufacturing and private labeling services to clients with low minimum order quantities. The company focuses on representing you and your company, adding value to your business with short turnaround times and competitive prices. HWR Packaging will packet, pack out and fulfill your products directly to your customers. They are superior stick packaging manufacturers that work with their clients to ensure their goals are met. They are FDA registered and GMP certified. To find out more, visit http://hwrpackaging.com.