Google Rolls Out Product Reviews Update – April 2021

By Author: Anoop Krishnan
Total Articles: 55
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Google has recently completed the rolling out of their product reviews update, which took two full weeks to roll out. The new update was launched on April 8, 2021. It is a new update that is specifically designed to look at product review types of content. It completed the rollout on April 22, 2021.

This new update is designed to promote review content, over and above the template information, you find online. The product reviews are now being promoted in search result rankings. The lower quality product reviews are not directly being punished, but thin content will suffer, especially when summarizing a number of products. For those with thin product reviews, you may find you drop in ranking, this is not a penalty, but rather other websites are offering more detailed and useful information.

This update will not impact other content and is only designed to impact product reviews. If you run an e-commerce website, it may be time to seek the assistance of an internet marketing specialist, who can go through your content, ensuring that your product reviews are top-quality to help you achieve new results.

Google ...
... is constantly working on making their search engine as useful and helpful as it can be. This is done through rigorous testing, review processes, and experiments. They have identified that those searching online, enjoy the benefit of product reviews, especially those offering in-depth research and information. This is the main reason why Google has chosen to improve its ranking system when it comes to product reviews.

Right now the new product reviews update will only involve English reviews, helping those who produce rich content to benefit. This is not a core update, but the overall focus is looking for insightful and original product reviews, written by experts on the topic. When it comes to creating content, expert knowledge about products should be expressed, showing the product's looks, how it's used, and quality content that offers useful and detailed information.

In addition to this, when writing new product reviews, provide quantitative measurements across a number of categories, identifying how it compares to competitors. You may want to compare the products, discussing the pros and cons. Those searching for particular products online appreciate knowing how a product compares to previous models, what improvements have been made and what issues have been addressed.

It can be very tricky to run your business and still stay on top of your product reviews and website, which is why you will want to hire the services of an internet marketing specialist with an experienced SEO team, who can do the hard work for you. Reputable internet marketing specialists stay updated on the latest trends to ensure that they provide current services.

Do your research and look for internet marketing companies that specialize in SEO and are able to assist you in writing your product reviews to improve your ranking in SERPs (Search Engine Results Pages). Don't jump at working with the first agency you find, you will want to do some research, ensuring that they will provide you with a white hat and ethical service to help you boost brand visibility, website traffic, and conversion rates in the future.

Compare the agencies against each other, consider whether you have to sign up for a package or if they offer one-off services, helping you get your product reviews updated, current, and ready to climb the ladder to success.

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