Why Radio Advertising Can Really Work For Your Business?

By Author: Alastair Noble
Total Articles: 20
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Based on statistics, 95% of people in Australia are listening to the radio every week. This only shows the excellent potential of radio as a medium for building brands. high reach medium for advertising. With its great ability to drive a call-to-action, radio advertising is expected to deliver tangible results and enduring engagement for many brands. Here are what leading radio advertising agency experts have to say about the benefits of advertising on radio.

Can Fit All Types of Marketing Campaigns

One of the best things about radio advertising is its ability to fit in with either small or big budgets. Basically, the radio advertising costs are based on what a brand needs to accomplish. Some advertisers want to introduce and increase awareness of their brands nationally. Others are trying to promote their new stores locally. Advertising on radio is great for businesses because it can be tailored to their resources, needs as well as their budgets.

In order for radio advertising to succeed, a business must establish a campaign objective as well as the target audience. After determining these factors, the ...
... available ratings information can serve as a guide on how it is best to reach the audience. Media services usually have teams of skilled and dedicated professionals who are experts in producing results-driven radio ads. For more details, feel free to contact them and inquire about the best radio advertising rates available.

A Powerful and Effective Advertising Channel for Business

Many businesses consider radio advertising as their favourite broadcast medium because it is powerful and effective. Furthermore, it is also accessible to anybody, anytime, anywhere. Because it is naturally engaging, this form of advertising can strongly connect with audiences. These are the main reasons why radio is an ideal medium to encourage digital activities and build brand awareness.

Additional Notes

Research has shown a continuous increase in radio audience in Australia. Every week, close to 11.1 million people in the 5 metro capital cities are listening to commercial radios. This number is almost a 10% rise over the past 5 years.

According to a leading radio advertising agency, radio is one of the best mediums in terms of engagement. By listening to a radio, listeners are said to be nine times more energised and happier. Radio also has the highest ratio of audiences who are open to the messages of advertisers. Nearly two out of three listeners are also using at least one other radio platforms including apps, podcasts, social media and websites.

Radio advertising is also beneficial to businesses in terms of return on investment (ROI). According to reports, the average ROI being delivered by radio advertising is higher than that of TV and online ads. Radio can also team up with online to form a powerful 2-channel combo that can deliver a +23% ROI on the average.