How To Find The Best Hashtags For Instagram To Promote Your Account

By Author: Pankaj Gupta
Total Articles: 4
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Instagram is a powerful social media that is getting more users every single day. If you wish to be an Instagrammer, if you have a product to sell online, if you have a local business looking for new customers, if you are a well-known brand or just start to grow a small business and even if you just tend to know your more people have the same interests with you, you have to know how to use Instagram hashtags:

so, I recommend you to go through this article with me.

Here, I’m going to tell you the secrets that make hashtags vital to growing Instagram accounts, give you super useful tips about how to use hashtags wisely, where to find the best hashtags for your niche, and finally give you a list of the most popular hashtags to enjoy.

Also, you learn how to use hashtags to deliver your photos and videos to more people, reach your target audience, gain followers in your niche and create a perfect recognizable brand image.

Why hashtags are important?
The importance of hashtags for businesses to increase brand awareness and attract potential customers should not be overlooked. According to an article ...
... published by Jimit Bagadiya, “Every day, Instagrammers upload an average of 95 million photos” . Reaching the desired content in the reams of Instagram posts, users have no way other than using hashtags. Therefore, if your business wants to be explored by its target audience, you should be very careful in the proper use of hashtags.

For example, if you are in the hairstyle business, among millions of photos and videos in every niche people post every day, how people who are looking for you can make it to reach you?

Instagram

How do Instagram hashtags work?
Any word or phrase can turn to hashtag by using # before them. Hashtags are formed of words that can be attached to your Instagram posts and stories. Hashtags are clickable and by clicking on them you can see all of the posts that have them.

Instagram makes hashtags a funnel which filter millions of results to a specific word or phrase users looks for.

Remember you can use maximum 30 hashtags for each post but studies has shown that using more than 5 to 6 hashtags have no impact on your growth.

To find Instagram hashtags:

click on the search tab on explore page and type your phrase.
Then click in the tags button to see every related hashtag to your phrase.
Now you access to plenty of related hashtags and the vital thing that mater is how to use them for the best:

Because of the changing and evolving nature of hashtags, it is essential for marketers to know how to use them. Outdated and less common hashtags may affect the visibility of businesses’ brands. In order to have appeared in search results, you should keep yourself informed of the trending hashtags. In other words, Hashtags are tools that link the business with its audience by categorizing contents. If you fail to use the best tags, you will miss your chance of being known by your niche market.

The role of using specific and to-the-point hashtags can never be overstated. In fact, there is a difference between hashtags that are found quickly and those which cannot be reached by the exact users. Broad and general hashtags put your target audience off since it would be challenging to link you with the target audience. Broad hashtags are used by millions of people every day, so your post is likely to sound as monotonous as theirs. The more specific you are, the easier you will be followed by your audience. So, choosing the best hashtags for Instagram, which are related and distinct, could connect you with potential customers. In addition, keep in your mind that private accounts might not appear in search results. If you want to be in the public eye through Instagram, make sure to publicize your account.

How to find the best Instagram hashtags for your niche?
To get reached by the relevant audience, you should make sure of using hashtags that are relevant to your post or story. To find the most suitable and related tags, you can implement the following strategies:

1. Exploring the Explore page
Explore pages on Instagram usually put the most visited posts and the popular ones on the top. By exploring the “explore page” you would be able to find the most popular Instagrammers’ posts and track the hashtags they have used. In this way, you can get to know the most popular and trending hashtags.

Evaluate the density of hashtags by just typing them on the search bar and check the number under each hashtag to see how popular that specific hashtag is.

Pro tip: Keep reading about how to get on Instagram explore page.

2. Use popular but relevant hashtags
Use popular hashtags but relevant ones. Using hashtags that have nothing to do with your content, makes you look like a spammer and not trusted.

3. use specific hashtags
Choosing general and viral hashtags is not always a great idea. When you select popular tags, you have to compete in a bigger pool and your content will be buried by an increasing number of posts that appear on the explore page under this hashtag. It has been recommended that it would be better off to choose hashtags that have under 500000 published posts.

4. Spy on your competitors
Track the hashtags that your competitors use. It provides you with myriad ideas to find the best hashtags and may help you to end up with new ideas.

5. Create branded hashtags (your own hashtags)
Create your own hashtag in a way that is specific to your own business. Make sure that the hashtag you have chosen is a memorable, related, and informative one and it has not been used before by others.

Conclusion

To conclude, if you use simple, specific, and popular while relevant hashtags, you can boost your engagement quickly and attract more followers. Suitable and best hashtags help you appear in users’ feeds even though they are not following you.