How To Get A Job In Digital Marketing As A Fresher

By Author: Digital Trainee
Total Articles: 1
Comment this article

I want to break it down for you and share with you how to actually get a job in digital marketing with absolutely no experience at all. How I did it and what you should be doing right now if you're currently thinking about getting a job in digital marketing.

Learn Digital Marketing In Your Spare Time
You should be learning the absolute basics first. If you don't know that already things like marketing funnels, optimization basics, different marketing metrics, and equations, there are a whole range of free and paid courses that you can take right now. Number two is, have your most ideal job in mind and never ever compromise on that job description or what that job looks like to you. I say this because digital marketing is huge. It's an umbrella term for so many different areas within digital marketing things as SEO paid advertising, social marketing, email marketing, these are all subsections of digital marketing.

Learn Aspects From Job Description
Learning certain aspects from that most ideal job description, that you just read whether that be in email marketing or whether that be as a paid ad specialist. ...
... Whatever it might be start of learning skills from that sector and then of course general broader digital marketing and then the second recommendation is to tailor your CV specifically to that position that you looked at. Do not make the mistake of sending very generic you know especially if you have no experience at all. You don't want to be sending generic CVs to all the companies that you're applying for. You want that CV and that cover letter to be specific to that job description that you're sending it to, and then going back to my original point you don't want to make the mistake of going down the rabbit hole of pursuing a path within digital marketing that you won't even enjoy. Because that's the last thing you want and you end up hating your career which is you know absolutely terrible and I totally understand that you might not absolutely grasp the feeling of that career path just yet. But the best thing you can do is, honestly experiment and study it up and you know to use your spare time to take exams and learn up whatever you decide to go to whether the email marketing, pay-per-click, or advertising wherever it might be and get a feel for it.
Go For Internships And Volunteering
This is very important if you have absolutely no experience at all or even if you do have a bit of experience. Internships are extremely vital to you and what they are is you're basically offering a company your time to enter into an entry-level position where they'll feed you ad and knowledge and teach you the basics of digital marketing or whatever you're doing that certain position in exchange for you and your time. They are often unpaid though if you're lucky you can get a paid internship though they're quite rare and if you're able to secure an internship you're going to be learning loads and loads which is the most important part. On top of that, you're going to be getting a feel for how it is in the digital marketing industry, and of course, you're going to be making great connections which is just as important as experience. One of my first internships and this is going to be a subtle brag but it's going to make a good and useful case study for you.
By the end of the internship, I received an email from the CEO of that specific company. Essentially what this CEO said that this person was one of the most talented interns that we had. Since explicit email ends up being really valuable for future temporary jobs and in any event, getting my first work. It basically acted as a referral letter so my recommendation. So go into the internship, do the best possible job that you can do. Even if that includes coffee runs just do them and then ask for a recommendation. The email that I received was unsolicited which was amazing.
Create Your Portfolio
Spend your spare time creating a website with your own portfolio rather than just a page of a CV. Because this proves to them that you do have digital marketing skills already. It can prove that you're able to build a website, you have design skills, UX skills, and mobile design skills, SEO. Whatever it might be, if you've achieved results for a past client or for an internship, then make sure that you put down that campaign results into your portfolio on your website. Whatever it might be, even your CV that's super important too. And then of course work for free if you don't have these testimonials in the first place, approach small businesses with whatever knowledge you might have and tell them that you're willing to work for them for free, for a little bit in exchange, or for a testimonial if you do a good job. This is going to provide immense value to your future employer and showcase that you have the initiative.
Build Your Network
Having a network that is relevant to your industry is so important because jobs constantly change and vacancies constantly pop up. So if you make connections within your network, they might be able to approach you, or vice-versa you approach them when the time is right. Therefore you can learn your first job so here are my recommendations on how to network. Instagram is actually a great place to network, so you can actually DM people directly that you know are in the digital marketing industry. And then just let them know that you're wanting to connect up with them and you're looking for future employment opportunities. You could even provide them value by volunteering for them. So this is a great way to gain experience. So one example of this is, I actually constantly get a request to work for me for free. You know video editing, SEO wherever it might be through my Instagram jams which is great. But yeah, DM on Instagram is actually a great way to not only socialize and slide it into the teams but also to professionally connect up with people talking about professional connections of course. What I mean by that is that you don't need to pay to play unlike Facebook ads or Google Ads or whatever it might be. You can hit up connections right now and just DM people through there as well. I should say on LinkedIn however they're more able to set you up with a task or any place whatever may be a chance through LinkedIn. Another great way to connect up with people or like-minded people in the digital marketing industry is of course Facebook groups. This is underutilized and a lot of people just basically use it for you know our business or like just learning things. An easy way is just to go onto Facebook and search up in groups, whatever the topic it is that you're looking for SEO paid ads, then enter the group and then just browse through the list of people inside this group and see if there's any founders, CEOs, marketing managers and just connect up with them. Just message them and see if they have any opportunities.
Don't Give Up
It is absolutely inevitable that you're going to be rejected from jobs and interviews over and over again until you get the job. You do need to get used to the rejection. It doesn't mean that you're not capable, it doesn't mean you that you're done, it doesn't mean that you're not suited to digital marketing, it just means that it's not the right time for you yet. So, you shouldn't give up. You should continue persevering, continue networking, continue with all the advice that I've given you. I have absolutely no doubt that you're going to secure the job that you do want and if you do, please let me know. I would love to know, because at the end of the day it's not the rejections that will appear on your CV, it's the job that you end up getting that will appear on your CV. So, who cares about the rejections? Rejections are actually good because going back to my first point you do not want to settle for a job that is subpar, that is not in line with your own dreams and aspirations. So having being rejected from a job is actually a blessing in disguise, because the employer knows that you're not right for the job. So how could it be that you will be ideal for the work that they're conceivably offering you? So don't stress over dismissal and keep enduring.

Learn Digital Marketing Courses In Pune With Digital Trainee.