Data Center Colocation Market - Growth, Trends, Covid-19 Impact, And Forecasts (2021 - 2026)

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Organizations are turning into colocation data centers as a manner of expanding the reach and capabilities of their network. Data centers have the computing tools to adapt huge data analytics workloads, particularly in the instance of software-defined data centers (SDDCs), which may offer scalable virtualized server options at a low price. Further, the trends towards colocation products that attempt to seamlessly integrate hyperscale and edge data centers to support new applications for AI, Internet of Things, autonomous vehicles, big data, etc. significantly caters to the market growth.

- The growing adoption of cloud services drives the market. Over the past five years, cloud services have supplied an increasing share of data-center use, while the supply by colocation or in-house systems has remained roughly steady by comparison. Customers can benefit from a 100% uptime SLA and focus on core business rather than managing a data center.

With cloud services, the provider supplies and manages hardware infrastructure, including servers, storage, and network elements. According to CBRE, in 2019, U.S. businesses paid ...
... for a record-high 396.4 megawatts of power in the country's largest data-center markets, up 33% from 2018 amid soaring demand for cloud services. This significantly caters to the market demand for data center colocation.

- Further introduction of various government regulations and complaints stimulates the demand. For instance, the introduction of GDPR in the European Union, and it's potential EUR 20 million1 penalties for breach, have made companies very focused on being GDPR compliant. In April 2019, Cyxtera Technologies launched a new data center in Frankfurt at the CyxteraCon, its annual user conference, in a view to satisfying growing customer demand for the company's secure colocation and infrastructure solutions, in the changing GDPR landscape.

- Furthermore, due to the Covid-19 pandemic, colocation becomes a more important part of staying connected, collaborating, and moving forward in a cost-effective and safe way. Healthcare is utilizing data to study patient outcomes and artificial intelligence to project the spread of disease. Telehouse New York colocation centers with robust network connectivity are providing solutions among enterprises, including healthcare in New Jersey and New York during this pandemic. This makes the Telehouse Tier 3 New York Teleport data center a vital link managed services capabilities and network connectivity.

- Further, in the Covid-19 outbreak, QTS reported significant increases in usage of SDP (Service Delivery Platform) that allows customers to manage and optimize data center infrastructure remotely through full digitization, meeting critical market. To support the growth, in May 2020, QTS Realty Trust announced an expanded hybrid colocation services agreement with Abacus Solutions and an IBM i marked managed service cloud provider.

Key Market Trends

Healthcare Sector Accounts for Significant Share

- With the increasing rate of digital technology in the healthcare sector, the demand for colocation is significantly increasing. The healthcare industry generates enormous amounts of data. Many healthcare departments are collecting data from their clinical trials and several outpatient records to analyze such data and derive some meaningful analysis. However, most of the hospitals that are involved in such data collection are not equipped with relevant infrastructure.​

- As a result, many healthcare institutes are facing pressure to reduce the cost structure of a company, to deliver full regulatory compliance and efficient solutions, with constraints about the increasing amount of data being generated. Datacenter collocation provides a suitable alternative to enable cost-saving means for any firm.​

- Further, major significant players in the market are providing several innovative solutions in the healthcare industry to gain maximum market traction. For instance, Cisco Application Centric Infrastructure, ACI provides unified control of both physical and virtual environments, providing enhanced security and policy-based automation extended to the cloud. Cisco Tetration provides workload security with a zero-trust model for both on-premise and public cloud workloads.

- Also, increasing regulations on data acquisition and records, especially the ones related to clinical trials, are drawing several healthcare clients toward datacenters. Several government initiatives taken up globally are expected to boost the colocation market. For instance, the Chinese government has pledged to create an industrial scale of medical services by 2020, which includes the inception of a new digital health trail for all citizens in the country.​

- Furthermore, players such as Iron Mountain healthcare data center services offer support for hospitals, insurance, pharma, biotech, and other HIPAA regulated industries. Their colocation facilities are built to support healthcare requirements. Iron Mountain healthcare data center compliance support includes HIPAA, FISMA High, ISO 27001, PCI-DSS 3.1, and SOC 2 Type II, augmenting the existing framework of more than 225,000 Iron Mountain customers.

Asia-Pacific to Witness Significant Growth Rate

- Asia-Pacific is a major hub for IT outsourcing destinations for the various prominent players. Power, space, and the IP transit cost more in-country China, which emphasizes the difficulties in maintaining the data center.

- China has around 50 internet users per 100 people, which indicates the scope for immense development and the connectivity ecosystem. China has 73 colocation data centers and 52 cloud service providers. Another country, such as Japan, has 93 internet users per 100 people, showing high internet literacy in Japan. Further, Japan has a high density of colocation due to the high generation of data. Digital Realty has launched its first data center in Japan, named ‘Digital Osaka 1', indicating the increasing investment in the region.

- Furthermore, India is also expected to show several opportunities for the data center market to grow substantially due to the entry of 3 major players in the region in the market. For instance, the Adani Group is expected to invest up to Rs. 70,000 crore to set up solar-powered data parks in Andhra Pradesh and Hiranandani Group announced a Rs 14,000 crore investment plan.​

- Further, a 900,000-square-foot data center construction has been initiated by IBM in India. It is the largest in the country in terms of size and power. IBM already has two data centers in India (Mumbai and Chennai), and NTT Communications has three (Mumbai, Bangalore, and Noida).

- Also, recently Oracle launched the Gen 2 Cloud region in Mumbai and planned to launch another one in Hyderabad. Moreover, STTelemedia Global Data Centers (STT GDC), currently holds a capacity of 70 MW spread over 2.14 million square feet in India and is planning to double this by March 2020.​

Competitive Landscape

The data center colocation market is fragmented, owing to the presence of many players in the market. Some of the predominant players of the market are AT&T Inc., NTT Communications, IBM Corporation, SoftBank Group Corporation, British Telecommunications PLC, among others. Further, with intense competition, many market players are using various strategies to stay ahead of the competition, such as partnerships and developments is one of the strategies which the top players are following to increase their market penetration and strengthen their positions in the market. Recent developments are -

- May 2020 - Zadara Storage Inc. announced a technology partnership with Cyxtera. Zadara's fully managed storage-as-a-service is now available in Cyxtera's 62 highly connected, hybrid-ready data centers worldwide. Together, the two companies are transforming storage and helping reduce financial and operational risk by offering advanced storage on demand.

- May 2020 - Asperita announces a partnership with the European data center, Maincubes. The two companies will start offering Immersion Cooling Solutions in dedicated immersion cooling colocation suites in the Maincubes Amsterdam AMS01 data center.

These dedicated immersion cooling colocation suites in the Maincubes Amsterdam AMS01 colocation data center, a facility located right next to Schiphol Airport, are intended to offer enterprise organizations, cloud service providers (CSPs), and telecom providers a fully aligned data center suite for this unique cooling technology.

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