Know Top Six Advantages Of Influencer Marketing

By Author: Amit K
Total Articles: 686
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Online media is abuzz with a new trending concept these days known by the name of Influencer Marketing. It can be called the newest form of digital marketing in the industry and has yielded excellent results since its introduction. For those who've been hearing the word too often but aren't very clear about it yet, here's an overview of what influencer marketing services in Kolkata is all about and what are the major advantages that investing in this form of marketing would render you with.

As the name suggests, it refers to a form of marketing that is carried out by an influencer marketing company in Kolkata. This generally implies a third party (rather than the producer/seller of the brand). The influencer has such stature and power at online media platforms that they can effectively spread the brand message to a much larger audience than what other marketing forms can.

These influencers need not necessarily be popular celebrities (not always). They could be professional bloggers, video content creators, or anyone else who seems to have ...
... a large number of followers on social media.

Research suggests that nearly 86% of women in India look at their social accounts before deciding to buy something. Amongst these, at least 71% of them are more likely to purchase the product on the basis of what people say on social media.

With such a wider reach than most other forms of digital marketing in India, let's look at some of the prime benefits that influencer marketing services in Kolkata has to offer.

Key Benefits That Influencer Marketing Extends to You

High on relevance
When you narrow down your digital marketing to a niche market, your marketing strategy becomes more focussed and relevant. So if you're a fashion designer and you choose a highly followed fashion blogger to promote your product, you can definitely expect chances of higher ROI because your message hits bang on relevance.

Great source of credibility
Most businesses prefer to hire influencers to spread their brand message primarily because they are trusted by a large section of the population for varied reasons. It could be sheer popularity or some credibility they hold for their accomplished works. When you know that such a person is followed widely and that they're a source of inspiration to many, they naturally become the best choice to spread the word around.

Doesn't sound sales type
The best reason you'd want to go in for an influencer is that whatever you convey through them doesn't come across as too "pushy" to your audience. This is because people voluntarily follow the content of these influencers.

It's good for your SEO
When a popular figure on the internet links the content on their website to yours, you know what it'd do to your rankings in popular search engines. Your site would be believed to have high-quality, credible, and valuable content, especially if it's coming from a trusted and known figure.

Easily affordable
The good news is that marketing through influencers can be fairly easy on your pocket too (barring celebrities, of course).

Quick conversions
When you choose an influencer marketing company in Kolkata other than a celebrity, you can expect faster conversions, i.e. visitor to customer. That's because micro-influencers reach a specific audience with a specific content strategy. And if your message is well-understood and accepted by them, your job's done.