Growth-focused Web Design Vs. Conventional Web Design

By Author: Andrew Bain
Total Articles: 72
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Keeping up with the demands of running a business can be a stressful thing to do, owing to constantly changing business environments and strategies. To maintain pace, you must ensure that your business is continually evolving its own operations and service deliveries.

Why your business needs a website

There is one aspect you cannot do without in the modern era of running a business, regardless of your company size, and that is having an official business website. It represents an easy route to establishing your brand presence in the market.

Covid-19 Impact

With the devastating impact of covid-19 on the global economy, it is no longer a hidden truth that the way forward for any business to stay afloat in their industry and maintain a healthy financial outlook is by moving their operations online. The pandemic has continued to modify consumer behavior. Many consumers will prefer to make their orders online rather than visiting the conventional brick-and-mortar shop.

Access to a larger market

The reason for the production of goods or ...
... rendering of services in the first place is because there are countless needs that your business aims to satisfy. You will need a website to achieve this objective. The e-commerce sector has continued to defy growth predictions over the last decade, with industry giants like Amazon, eBay and Walmart leading the pack. If you wish you own business to take advantage of the booming online consumer market, then you must establish a business website.

Conventional website design

Product
To begin with, your business must have something (goods or services) that you wish to market online for your customers.

Planning stage
At this stage, the company engages the service of a team of experts to develop a web design template. It is at this time that your site’s look and functionality will be developed.

Completion of Design
During this time, everything that relates to the website has a design interface that has been fashioned. It will then be demonstrated to your company’s in-house leadership and personnel.

Testing period
The testing period is extremely important, and this is one of the final steps before your new site is officially launched.

Site launch
Once the site has been tested to ensure that there are no glaring issues, an official announcement will be made to the public to create awareness.

Post-launch
There are times when new features, updates, products and services will need to be added later on. This all this takes place during the post-launch period. With conventional web design, there are no particular rules for you to follow. Thanks to the use of modern content management systems (CMS), adding new features to your site will not require you to take your site offline while the changes are being made. Instead, all new updates can be integrated seamlessly, while the site remains online.

Growth-focused Design

The opposite of conventional web design is growth-focused design (GFD). Unlike conventional web design, which only guesses the customer’s personality and needs, the GFD website design considers the consumers at the heart of their creation. GFD web design does not pick or guess what the customers like. Instead, the purpose is to properly identify the customer’s exact needs.

Most companies that choose to incorporate GFD into their operations, utilize a ratio of 80:20. This means that 20% of a company’s products or services, are responsible for generating 80% of the company’s overall income. GFD involves keeping tabs on the most valuable customers, using their preferences to develop a version of the site that is specially optimized for them.

Cost difference: growth-focused design versus conventional web design

Conventional web design

More expensive when building from scratch
It is a one-off expense. The only time additional costs are involved, is when new features are required to be added. This occurs around two years after the launch date, on average.

Growth-focused design

The initial cost of launching a GFD is not as high, when placed side-by-side with a conventional website design
Ongoing running costs are attributed to the monthly data collection and analysis of consumer behavioral patterns

Which is the right option for your business?

Consumer behavior in the 21st century is constantly changing. Consumer trends often change on a daily basis, so you need to develop a mechanism that will keep you up to date on consumer choice. Conventional web design is not bad, but the fact that it has a limit when it comes to measuring consumer data shows why there is a growing demand for growth-focused design.

For further information about growth-focused website designs and how they can benefit your business, get in touch with a professional web design company.

Managing director of leading Australian cleaning company, Worth Every Cent Cleaning.