Enterprise Flash Storage Market - Growth, Trends, Covid-19 Impact, And Forecasts (2021 - 2026)

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The enterprise flash storage market is expected to register a CAGR of 13.67% over the forecast period (2021 - 2026). A massive amount of raw data is being generated every day, leading to a data storage crisis for the companies. The enterprise storage market is presently the most active place as storage users have been subjected to repeated hype for the last couple of decades. Consumers shifted from hard disk drives (HDDs) to solid-state drives (SSDs); they are further expected to move towards the upcoming all-flash arrays (AFAs). Enterprises are trying to figure out a way to deploy approaches to gain maximum return on investment strategically. Over the last few years, there has been a rapid growth in flash drive revenues, with enterprise storage devices recording a 50% annual growth per year.

- The growth in data generated by the enterprise, coupled with the growing adoption of cloud technology, is expected to drive the market. The adoption of flash storage is continuing to grow in enterprise data centers across the world, added with the advantages in terms of power consumption, performance, scalability, and ease ...
... of management are boosting the adoption rate. It is projected that by 2022, over 72% of the organizations are expected to migrate to cloud data centers from on-premise data centers.

- The Mission-critical applications, including real-time analytics and demanding database systems, can be performed easily with flash storage systems. So too can virtual servers, financial systems, virtual desktop platforms, and data analytics applications that gather vast amounts of data. Further developments such as Non-Volatile Memory Express (NVMe) have aided the increased market for enterprise flash storage.

- Aided with the demand for digitization, globally, is expected to contribute value to different end-user industries, such as BFSI and IT services, towards raising the need for mega data centers globally. Whereas, alternatively, the demand for public cloud resources and a global enterprise infrastructure revamp led to new enterprise storage investments.

- Further, as a part of the Federal Information Technology Acquisition Reform Act, the Office of Management and Budget has established the DCOI policy to help Federal agencies develop and report on data center strategies and leverage technology improvements to optimize infrastructure. Added with encouragement from the Federal Energy Management Program to enhance data center, energy efficiency turns to be a favorable trend supporting the data center's increasing spend towards Enterprise flash storage.

- As with the advancements in technology have led to the manufacturing of considerably more efficient devices. Also, the recent developments in storage architecture have led flash prices to fall significantly. The PLC (5bits/cell) flash is under development, with 25% greater capacity than QLC flash. And, QLC (4 bits/cell) NAND adds 25% more capacity than the current TLC (3bits/cell). Therefore, boosting the widespread adoption of such storage in enterprises. The price drop has led to a little difference between enterprise flash and high-performing hard disk drives, as per IBM Storage.

- Amidst the global pandemic COVID - 19 with the surge in data consumption due to the lockdown, as of March 2020, has to lead to the shortage and higher prices for memory and storage products to counter the demand for the data center operations. For instance, a US-based Broadband company suggested that the broadband consumption for March 2020 reached 400 GB per subscriber, registering an increase of 11% compared to the monthly record of 361 GB in January 2020.

- However, with the electronics supply chain in China and Korea starting to recover, amidst a decline in COVID-19 cases in such countries, the supply chain gap is expected to reduce.

Key Market Trends

IT & Telecom Expected to Hold Major Market Share

The IT industry is the largest segment by market value in the flash storage market and is expected to be the highest grosser by the end of the forecast period. Demand for flash devices will remain stable in both the client and the enterprise markets for the next few years, owing to the advancements in technology, and this will likely increase the availability of better technology at a lower price. Rapid growth in the usage of storage devices is justified by the companies' increased amount of data being generated and processed. SSDs were primarily being used either in consumer devices, or to add a little boost in the performance to a server or storage array.

- The market has evolved considerably since then, and the usage of storage devices has moved into almost every area of the data center, and penetrated different areas within IT.

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- HDDs are not exhausted in the market, and they still hold a considerable share. The IT industry relied immensely on the hard drives to store data before the evolution of cloud and online drives. The rate of growth of flash storage devices is significantly higher in the market. This transformation is slowly underway, but an effective solution to store data physically enables data security more than any other online database that is used for storage.

- With the development of high-density flash technologies, today's all-flash storage solutions offer faster performance and higher capacity in a fraction of the data center footprint. As the IT industry's data volumes continue to grow, enterprises can see significant cost savings over time from the simplification of management and a reduction in space, power, and cooling costs.

- For instance, In February 2020, Huawei Technologies Co Ltd announced a new range of OceanStor 5G- era storage solutions that aimed to help carriers and enterprises to cope with the evolving growth of the data generated in the 5G era and promote the upgrade of data infrastructure. The company's 5G-era storage solution includes the OceanStor Dorado all-flash storage, automated data management system, and OceanStor distributed storage each aimed to fulfill the organization's complete data life cycle.

- Additionally, with the advent of support for 4k/8k Video, VR/AR applications and enterprise services such as smart manufacturing, remote inspection, intelligent security protection leveraging technologies such as 5G, AI are transforming the traditional support tools within IT & Telecom sector to service innovation platforms where data storage and processing volumes are expected to from T-bit level to P-bit level further leverages the growth of the market.

Asia-Pacific Region Expected to Witness Significant Growth

Asia-Pacific is expected to witness the highest adoption rate, owing to a growing number of enterprises and international storage vendors entering the market. The ever increasing adoption of cloud computing drives the region in the enterprises and the growth in the data generated and data centers in the region.

- The region is poised to witness the fastest growth rate, owing to developments in India and China. Over the years, with the rise in internet penetration in India. The region is seeking cloud adoption to leverage the increasing need for business innovation and agility, and the ability to scale in the competitive market followed by government thrust towards digital India.

- Currently, India is immediate after China as the fastest-growing cloud services market across the Asia Pacific. Digital disruption is expected to drive flash storage in India, especially in taxi industries, government, hospitals, public education, and manufacturing. Furthermore, IoT, where every sensor produces some amount of data that needs to be stored somewhere to do analytics, is also expected to drive flash storage adoption in the country, as IoT penetration increases

- Moreover, global players, such as Google, Alibaba, Amazon, and Microsoft, have all opened data centers in Singapore; with other companies to follow suit, the demand for flash storage in data centers is expected to increase.​

- For Instance, In 2019, Equinix Inc., a global interconnection and data center vendor, announced to expand Platform Equinix with the construction of the company's fourth International Business Exchange data center in Singapore, called SG4. This new facility is likely to offer premium data center and interconnection services to help organizations with their IT transformation and cloud adoption initiatives, while also boosting the digital infrastructure of Singapore.​

Competitive Landscape

The enterprise flash storage market is a consolidated market with some of the major players dominating in the market. It is not a highly competitive market, and there are many mergers and acquisitions taking place in the market-leading to the growth of this market.

- May 2020: Dell Technologies Inc announced the introduction of new addition Dell EMC PowerStore to its midrange all-flash enterprise storage space. The solution offers new sets of features, such as its ability to run the applications on the storage hardware itself and free upgrade. It is reported to be at least seven times faster and three times low latency as compared to other Dell EMC storage arrays as it is designed with faster NVMe Protocol and, additionally, supports the storage-class memory through Intel Optane solid drives.

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