Everyone Should Understand The Psychology Of Online Shopping To Increase Sales

By Author: Akash Dwivedi
Total Articles: 3
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In the time frame of business, any entrepreneur has to ask themselves about the question, "What do y customers want?". You could also ask these queries directly. But, an accurate and much clear answer is not always guaranteed. What motivates people is hidden a little more under the surface. Mostly, it looks like we cannot rationally and completely describe to the full extent why we want things we want.
It would be great to take a look into your customer's minds sometimes. Especially, if we are receiving online foot traffic but still not upgrading our sales in any way. That's where having a knowledge of something about the psychology of online shopping comes into play. It helps you attract customers to your sites by converting them into paying customers.

If you are just like those e-tailers, you have gone through the lengths to ensure that your online store is fully-occupied with all the features and options. Those guaranteed options with fool-proof in making your online venture a successful event. But, did you think about the deep psychology behind online shopping ...
... which affects all if not most of your customers?

You are going to require to spend little time reflecting on what drives consumer behavior. As knowledge of what motivates them to buy will give you a better picture of how to increase sales online.

The key to success in any business eventually lies in your abilities to understand the needs of your target customer. So, the more you know about what all makes people buy, the better it would be. Here, we will give you some insights into the motives of your buyers. Also, online shopping psychology that triggers them to make their purchases. Below we have discussed the main psychological factors in online shopping which helps in increasing sales.

Impulse

Impulse purchasing is understood as a common behaviour in today's consumerist world. When a person purchases an item without initially putting enough consideration into it that they suddenly want to get it. Impulsive buyers do not think about the after-effects their purchases may have in the future. Online shopping psychology includes an impulse factor where people want to possess that item instantly. These people consider what will look good in the eyes of other people. They are more concerned about their social status and image. These are some of the psychological effects of online shopping that puts a major impact on your customers.

To feel the connection with a particular item, you could have seen it on a celebrity, on a friend, or on a product page. What triggers impulse purchasing is loss aversion, which is a heavy emotion connected to fear of loss and anxiety. The limited sales nature moves us to buy for the fear of loss or missing out on a good opportunity. That we may regret not acting upon in the near future when sales will stop. So, you need to work on how to increase sales online.

The conditional free shipping is another huge trigger for impulse buying. So, setting up the minimum free shipping order price higher could drive people. Or, getting a buy two get free shipping could also drive you to spend more than before.

Colour

Colour is considered a significant psychology of online buying behaviour. It is mainly known to affect buyer behaviour and most businesses. These have been using colours strategically to their advantage for decades. It found that 87% of customers make decisions based on colour. This means the colour pallet you are using for your brands required to be given a thought. The colour has the power to affect your customer's moods.

Hues make us more excited and elevate the blood pressure, and inspiring action. Being much familiar with your customers will help you find what colours you should use. Work for getting that appropriate effect that you want your customers to experience when browsing your store. Colour is considered one of the most effective psychological factors in online shopping.

The Power of Social Proof

The strong psychological aspects of online shopping forces people experience daily are the need for social acceptance. People tend to follow the behaviour of others and seek out others' validation. That's why involving testimonials, reviews, ratings to your online store can be a strong trigger for your customers. People prefer trusting product reviews that come from other individuals as their experience. On this basis, people decide to purchase something or not.

Delayed Gratification

We know that feeling of immediate satisfaction we receive from shopping physically. However, while online shopping, we have to wait for a while for products to come up to days or even weeks. The delayed satisfaction we experience from online shopping is the most lucrative psychological aspect of shopping online.

We tend to be more anxious and keep on tracking our products on online shopping apps. Also, we anticipate the day when it will arrive at our place. Waiting all over for that reward to arrive makes us anxious.

If you are running an online shopping store, then the delayed gratification that your customers get from buying is more strong. Your customers stay in a state of excitement over getting something to look further.

Urgency and Scarcity

A limited amount of time urges people to act a little faster and grab that deal before it's too late. The main trigger is considered as buying anxiety. These psychological aspects of online shopping trigger scarcity and urgency. It's deeply rooted in our drive for survival. Some studies have stated that online stores with countdown timers show limited items left in stock from their page. This converted 9% better than the stores which did not.

Producing a sense of urgency and scarcity for customers could perfectly increase the sales of your online shop. The basic aim is to make a decision and finish action on your store with suggestions. Online shopping sale ends in a few minutes or hours or days creating urgency to buy.

Therapy

Online retail therapy is a great thing and your customers are turning back to your store to relieve stress at the end of the day. It's a sort of mini-mental vacation and act of simply browsing and looking at prices and deals.

The main psychology of shopping online and why it is famous because people can do it at their convenient place. Scrolling through the items and reading all the reviews for items they need to find.

Shopping reduces anxiety and provides people with a sense of control. You need to make the shopping process for your customers more therapeutic by creating an appealing online store. Working over these will have some positive psychological effects of online shopping at your store.

Here are some of the factors you can work on your customers to make them feel happy:
Make your online store easy to access from any device they are operating from.
Make their shopping more of a personalized experience.
Suggesting a few complimentary products go with anything your customer is currently viewing.
Providing many special offers to your website visitors.
Send out some personalized emails for special events, like major sales.
Offering them free or a discounted shipping.
Included free gifts to go with their buying.
The bottom line here is the more you know about your customers, the more you can serve them better. There is a psychology of online buying behavior on which all the online retailers need to work upon. Understand and provide them with the best online shopping sale experience that they want. Have you thought of the psychology behind online shopping in developing your online store? You can find more related to this on Desertcart Blogs.