Facial Recognition Market - Growth, Trends, Covid-19 Impact, And Forecasts (2021 - 2026)

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Facial recognition has been gaining traction in recent times, owing to its benefits over traditional surveillance techniques, like biometrics. Governments worldwide have been investing significant resources in the facial recognition technology, among which the United States and China are the leading adopters. China is one of the major consumers and exporters of the facial recognition technology, as the law and enforcement, along with various government bodies in the country, adopted surveillance technologies. Currently, the country has the most extensive public surveillance system. According to Comparitech, in China, the number of CCTV cameras ranges from 200 million to 626 million by 2020.

- Furthermore, in March 2020, India approved the deployment of its Automated Facial Recognition System (AFRS) across the nation by early 2021, allowing facial biometrics to be extracted from video and CCTV which will be matched with the image of individuals' photos whose identity information are housed in a database by the National Crime Records Bureau under the purview of the Minister of State for Home Affairs. Also, the Indian government's ...
... Aadhaar project is one of the largest biometric databases globally, and it is currently held by over 95% of the country's population, which is over 1.3 billion. The UIDAI contains a citizen's fingerprint, facial recognition, and iris. Currently, citizens in the country are actively using the technology for authentication, primarily to avail of various government benefits, processes, and facilities.

- Government initiatives are expected to contribute to the significant growth of such technologies. For instance, the US government is planning to reshape airport security through facial recognition, to register and identify the visitors. Additionally, several North American Free Trade Agreement (NAFTA) member banks mandated the use of facial and voice recognition technologies for online identity verification. Companies have been collaborating with federal governments to implement the technology for their surveillance and identity management. The Chinese e-commerce giant, Alibaba, invested USD 600 million in SenseTime, a Hong Kong-based company that provides facial recognition software to businesses and governments across China.

- The adoption of facial recognition in the automotive industry is expected to gain traction over the forecast period, as the application of the technology is not only in access control of the vehicle but also for safety, as enterprises in the market are looking to incorporate the solution to track driver and passenger behavior by monitoring their emotions. Recently, Accenture, Affectiva, and Faurecia partnered to develop a car cabin for passenger vehicles. Faurecia and Accenture are using 'Connected Car Lab' in reinventing consumer driving experience. The technology leverages Affectiva's Automotive AI to monitor the driver's emotional and cognitive states and passengers from facial and vocal expressions. In addition to automotive applications, the adoption of technology on personal computers/laptops is expected to augment the demand over the coming years further.

- The increasing use of technology in the different end-user industries is expected to expand the market over the coming years. The applications are increasing in healthcare, automotive, smart home, access control, and many more. Moreover, during the COVID-19 outbreak in China, authorities have used facial recognition, combined with infrared cameras, to recognize infected people. Also, Chinese intelligent interaction company, Hanwang Technology, developed a facial recognition technology that can identify people wearing masks, as the use of masks hindered the operation of the technology in the country. Besides, Moscow, Russia, deployed a facial recognition technology for monitoring quarantined coronavirus patients and citizens with travel history outside the country. Such growing applications are expected to influence the facial recognition market positively.
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Key Market Trends

Security and Law Enforcement is Expected to Hold Significant Share

- A wide range of high-end networks embedded with multi-directional cameras, combined with the development of commercial AI systems, allows a full replacement of the traditional facial security system. Panasonic uses its FacePRO facial recognition system for face matching and faces search feature to identify the faces that are difficult to recognize, with the help of standard video surveillance technology. Globally, increasing concerns over security, coupled with the increasing installments of advanced technology cameras in public places, such as schools, malls, etc., is expected to aid the market to grow exponentially, over the forecast period.

- For instance, without having any prior information about the biometric data, the Panasonic facial recognition system, present at the Tokyo International Airport's immigration control, compares the photographic data of the traveler's face into the IC chip, embedded in the person's passport with a photo taken at the facial recognition gate to verify the identity of the person. The optimization in the camera technology has improved the detectability of the video images, coupled with moving objects in real-time. For instance, Panasonic i-PRO EXTREME series network cameras automatically pick the images suitable for facial recognition from the multiple face images captured when a person passes in front of the camera and send only the selected high-quality pictures without putting a load of data processing on the server.

- Even the enhancement of AI cameras' features integrated with unmanned aerial vehicles, such as drone technology, is used to recognize faces and analyze the visitors' behaviors during video surveillance. Furthermore, the surveillance cameras fuel real-time face scanning and identification capabilities, thereby aiding the law enforcement officers to trace and capture face recognition-ready photographs of people. For instance, the UK capital's police force has trialed facial recognition in public by feeding the suspect's photo into a video surveillance network powered by artificial intelligence that is instantly analyzing the faces of everyone it sees. Once the algorithms find a match with someone in the crowd, it will send an alert to the nearby officers who could then rush to the scene and take them into custody.

​- Moreover, the growing number of drone applications in various commercial sectors, such as media and entertainment, inspection, and surveying, contributes to the demand for facial recognition. For instance, according to the Federation Aviation Administrator, around 30,000 drones are expected to be introduced by 2020 across various end-user verticals. This provides an immense opportunity for the growth of facial recognition technology. Face recognition has been improved with the use of matching algorithms and neural networks to help in preventing terrorist activities. For instance, Virginia Beach was awarded a grant that will allow cameras to be installed to capture potential criminals to find missing children, as well as Tampa, Florida, is currently making use of the face recognition systems in its popular tourist areas, such as parks and airport arena, for security purposes.

Asia-Pacific is Expected is Expected to Register Fastest Growth

- Asia-Pacific is the most prominent region for the adoption of facial recognition, owing to factors, such as technological development, rising in infrastructure growth, and the increasing application in numerous areas. Massive industrialization and the growing consumer electronics industry in the region highlight the exciting opportunities for the players in the market and the scope for significant growth. Furthermore, Cina has deployed facial recognition glasses for the country's police force, to spot citizens and tourists, and use real-time ID authentication to primarily fighting crimes during celebrations in the year. AliPay, China's biggest payment app, started a trial for the smile-to-pay feature at a branch of KFC in Southern China, which uses facial recognition to identify the customer and automatically charges them through the app.

- With increasing urban population and increased purchasing power, Asia-Pacific is one of the largest markets for consumer biometrics. Growing mobile transactions for banking in countries like India and China, coupled with their governments' initiatives, are expected to be the major drivers for the region's facial recognition market. For instance, China is witnessing a high mobile transactional volume, which is expected to create a demand for biometrics. According to the China Internet Network Information Center (CNNIC), in 2018, around 583.4 million people used mobile payment transactions in the country, up from 527 million users in 2017. Furthermore, India, the world's second-largest populated economy, is a high potential region in Asia. The country has been actively shifting its focus towards advanced technologies in the law-enforcement sector.

- In November 2019, the Government of India announced deployment facial recognition and artificial intelligence technology to identify and arrest criminals. The Railway Protection Force (RPF) stated the aim of linking the facial recognition system (FRS) with existing databases of Crime and Criminal Tracking Network & Systems (CCTNS) to identify criminals. Through this, the CCTNs would be connected to the FRS database through a bridge software from which the Govt. of India will have access to the massive database of criminals. Apart from the Law enforcement sector, airports and seaports are also leveraging the country's facial recognition technology. For instance, in July 2019, Rajiv Gandhi International Airport, Hyderabad, India, launched a facial recognition facility under the Centre's Digi Yatra Policy.

- By 2022, the Singapore government is planning to let go of ID cards and deploy the facial recognition arm of the National Digital Identity (NDI) service, with a plan to allow the businesses and the residents of the country to transact with both governments and private sectors, alike, in a secure environment. Statistics from the Chinese government indicate that the cameras used for facial recognition are expected to increase from 176 million, in 2017, to 626 million in 2020. Thus, biometric data collected from this facial recognition enabled the Personal Information Security Specifications to protect surveillance systems. China claims that these efforts have helped it amidst the current crisis. Face detection technology has been able to identify people infected with COVID-19 and prevented the conation from spreading.

Competitive Landscape

The competitive rivalry in the facial recognition market is not consolidated in this market, despite the presence of significant players operating in the market, such as NEC Corporation, Gemalto NV, and Panasonic Corporation, etc. With the number of startups growing at a substantial rate in the study market, the market is expected to witness a highly competitive scenario shortly. Some of the key developments in the market are:

- June 2020 - Panasonic Corporation of North America and PopID, a Cali Group company, partnered to bring facial recognition ordering and payment processes to both the restaurant and retail industries. Under the terms of the agreement between the parties, PopID and PopPay will be fully integrated into the Panasonic ClearConnect Kiosk application, and Panasonic will have preferential rights in the kiosk market.

- May 2020 - NEC Corporation launched NeoFace Thermal Express to provide touchless screening. The new offering combines elevated body temperature (EBT) detection and personal protective equipment, such as face masks, and NeoFace biometrics on a scalable and modular platform with video and thermal analytics.

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