Covid-19 Impact On Healthy Food | Food And Beverage Industry | Data Bridge Market Research

By Author: mrajesh
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The COVID-19 pandemic has affected people all over the world. In a very short period of time, it has created a critical situation which includes social and economic challenges. While the medical sector has deep focus on the development successful medicine or medical treatments, many countries and governing authorities have taken certain steps to prevent and control the spread of the virus. These steps also include lockdown and that result into changes to working patterns such as extended loss of jobs or increase in working hours. Also with lockdown, the market largely gets an impact on the purchase, preparation, supply and consumption of food.

PRE COVID-19 IMPACT:
The healthy foods sector has also got an impact of COVID-19 pandemic. Healthy foods are one of the demanding products in the market as it helps consumer to protect against malnutrition and also from various disease. Increased population is the main reason for the demand for healthy foods such as fruit and vegetable, ready to eat meals, snacks and many others.

These healthy products demand is increasing worldwide due to its multiple benefits and ...
... governing authorities have also set specific guidelines for to put specific nutrition into their diet. Hence consumption for the food is increasing due to which it is becoming one of the demanding products in food sector.

For instance,

In European countries, there is strong demand for savory and cereal-based snacks and hence imports of the food products are high and sales for these products are also in the countries of Europe. According to CBI, there was an increase by 6.0% in the sales of healthy snacks from the year 2017. And this demand increased in further year.
POST COVID-19 IMPACT:
During the start month of 2020, corona spread took place and it resulted into lockdown in city, courtiers. These typical measures included social distancing, closing hotels, schools, restaurants and many other places such as stores. Due to shut down in the store facility and also transportation there was lack in the products in market for consumers.

Also, international borders were made closed which limited the supply of food products such and convenience and health foods. And because of this food supply chains were completely broken or drastically changed with food business. Consumers were not getting their food products and manufacturer was not getting enough raw materials to for the production of healthy foods. Due to these reasons, demand and the market value for the healthy foods were decreasing.

As with the strict measures, the governing authorities reopened the transportation facilities and shops and many others. Again the shelves in the shops are fulfilled with the food products and consumers are now able to get their choice of desired need.

Further manufacturers have taken few initiatives from their end by taking strict measures for the production of food products. Due to reopening of the supply chain has helped the consumers and manufacturer to get fulfilled with desired need. And now the demand for the healthy foods will increase with much high percent as it enhances the immunity of an individual.

The immunity enhancement during the pandemic is much more needed, hence it has seen that eating habits of consumers are getting changed and they are now more inclined towards the healthy food products. It has also been estimated that consumer preference for the fruit intake has increased by 58.0%, protein intake by 37.0% and many others.

Increasing awareness regarding immunity building by consuming healthy food has increased the demand for the products and now consumers want to increase their health in order to increase the immunity and reduce the vulnerability of the disease and the illness.

Further also the demanding will increase in the future as consumers have now more aware that how much healthy food is important to fight with various diseases and this will be help the healthy food sector to grow at very high rate in the market in upcoming future

HEALTHY FOOD MANUFACTURERS: PERSPECTIVE AND INITIATIVES
The COVID-19 pandemic have drastically changed the food consumption pattern of the living being, which is counted as 8 out 10 people have changed their ways of eating habits and have incorporated nutritional enriched food products in their day to day life.

For instance,

According to the International Food Information Council’s (IFIC) 2020 Food and Health Survey 85% of Americans have changed the food they eat and the ways of how they prepare that food crediting to the coronavirus (COVID-19) pandemic.
The burst of pandemic panic complements a steady rise in healthy food consumption and their sales that investors have largely overlooked amid the financial debacles of better-known food incorporated with vitamins and minerals, fish oil and probiotics, among others.For instance,
“In recent months UK food and drink manufacturers have shown their ability to tackle unprecedented challenges with innovation and boldness. These awards shine a light on the incredible hard work and talent that’s happening right across the industry. No doubt we’ll continue to face challenges, but our food and drink manufacturing will ensure the UK remains a global leader in exporting these goods. We’re thrilled to support the awards again and to celebrate an industry which is so integral to our economy.”

Andrew Williams, Head of Food & Drink Sector, Santander UK,
“Retailers have worked really hard to guarantee our food supply during the ongoing health crisis and their role in shaping people’s diets and health has never been more apparent,”

Louisa Hodge, Engagement Manager at ShareAction
“We know that many families struggle to access healthy, affordable food, and that COVID-19 has deepened existing inequalities in children’s diets. Commercial organizations – including food retailers – play a huge role in shaping what young people eat and improving children’s access to nutritious food.”

Hickey, Healthy Markets Campaign
“There’s a growing demand from governments to tackle the issue of obesity and a consumer trend towards healthier products. Sugar taxes, like the Soft Drinks Industry Levy in the UK, are being implemented around the world and it’s likely other measures will follow. Evidence from the COVID-19 pandemic is also showing that people with obesity linked conditions are more likely to super serious complications. Health is emerging as a key investment risk,”