What Really Is Search Engine Optimization?

By Author: Tarun srivastava
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Search Engine Optimization

Search engine optimization is the technique to rank the website on the top page of any search engine or internet browser.

The higher you rank your website or blog, the higher you get the traffic. Higher traffic means higher engagement which increasingly rises your sales or income.

Increasing sites’ traffic is not an easy task but it is also not impossible, as the word itself says “I M POSSIBLE”.

Nothing is in this world in constant, as the techniques are. They get updated day by day.

SEO is as much important as your website building is, because what will do if the content is written is not read by anyone. It needs specialization in this field to rank a website.

SEO mainly has three parts:
ON-PAGE SEO

The on-page part of search engine optimization (SEO) mainly checks the content of the website. Whether is it SEO Friendly or not; is it readable or not?

Visibility is the main point to be on the top of SERPs in any search engine. Of great concern, choose those service providers that take care of the latest Search Engine Optimization techniques.

OFF-PAGE ...
... SEO

The off-page part of optimization mainly includes the activities which are performed outside the website for achieving the highest rankings.

It focuses on backlinking and creating links with other running websites. Also, it helps the website to grow and rank on the front page of any search engine.

Off-page SEO encourages branded searches, with increasing engagements and shares on social media platforms.

TECHNICAL SEO

Technical SEO is the part of optimization that allows search engines to find the best content for their users on your website.

All the search engines want their users to have the best and organic results. They check that the website is well structured, fast, and has original content.

It directly relates to the search engine process called crawling. Search Engines have crawlers called bots, which crawl your site for checking the content. It allows search engines to access your content effectively.

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What is on-page SEO?

On-page SEO refers to the optimization that you can control on and in your website. With on-page optimization, you can make your website more user-friendly and valuable to improve the rankings and visibility of the website on the Search Engine Results Page (SERPs).

What is the importance of on-page SEO?

Earlier it was the googles’ algorithm that the major ranking factors depended on the backlinking i.e., off-page SEO. On-page SEO leads to higher rankings of the website on SERPs and direct more conversions.  The result of on-page SEO may take time, but when its strategy gets the push, it could make your website rankings and sales higher.

Some factors you should focus on are as follows:

URL of the website or blog
The title tag of the page
Meta Description
Keyword Placing
Alt tags in images
Heading tags
Content
Speed of the page or website
Internal Linking
Images
Responsive (Mobile- Friendliness)
What to focus on on-page SEO?
Optimizing of title tags and meta descriptions
Speeding your website
Writing quality content
Ensuring the smooth running of your site’s navigation
Site’s code maintenance
What is an off-page Search Engine Optimization?

Off-page SEO is the task that is done outside the website. It is also called backlinking. Backlinks are links from one website to another site. Search Engines use backlinks to use as a ranking factor because they believe the content is real and original. When one site builds a link on another site, it has a deserving reason.

Thus, creating high-quality backlinks can help to improve the site’s rank and visibility in the search engine results page (SERPs). Creating backlinks will help you attract more traffic from other sites to your site.

What is the importance of off-page SEO?

Off-page SEO is as much important as on-page SEO because the backlinks are really very important for attracting traffic to your site.

Backlinks play an important role in the search engine algorithm, Search Engine Optimization, and your strategy for growing the site’s rank and business.

It tells the search engines that your website is important to other sites on the internet. Every link you get acts as a warranty that your website is a good content website.

What to focus on in off-page SEO?

The ranking factors in search engines’ algorithm for off-page SEO depends on these factors:

Anchor tag used to link to your site
Number of the links on the page
Age of the link to your site
The trustworthiness of the linking site
The content of the website from you are linking your site
Authority of the linking page or site
What is Technical Search Engine Optimization (SEO)?

The users want to have the best experience when they surf the internet. Thus, the search engines also want their users to have the best and real results on the internet.

Technical SEO ensures that the website is well structured, fast, and does not have duplicate content.

What is the importance of technical SEO?

The main goal of technical SEO is to optimize the infrastructure of the website. It helps you the search engines index, crawl, interpret and access your website.

What to focus on in technical Search Engine Optimization?
Always use SSL
Ensure your website is mobile-friendly
Make sure the speed of the site is good enough.
Do not use duplicate content
Add well-structured data markup to your website
Create an XML Sitemap
Remember to enable AMP
Also, remember to use breadcrumbs on your site
Make sure that the site doesn’t have any dead or expired links
Index your website with Google Search Console and Webmaster tool

To rank at the top of any search engine page results you need to perform good search engine optimization.