The New Era Of Online Retail In India

By Author: Manoj Upadhyay
Total Articles: 38
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In the last few years, India's retail industry has undergone radical transformations. People became attracted to e-commerce instead of going to brick-and-mortar stores because it allowed them to keep up with their fast-paced lives. However, this quickly changed as people realised, they couldn't fully interact with the product they wanted and turned their attention back to the physical aspect of shopping.
Everything was working out just fine – it was a strong mix of brick-and-mortar retailers and online shopping. But all came to a halt in 2020, when the pandemic hit. From small shops to shopping centres, all closed their doors. People all over the world were forced to rely heavily on online shopping once more. Since the lockdown had such a negative effect on the economy, the country needed a radical idea to help it recover from the ashes.
The retail industry is known for its ability to try new stuff, and it did just that. In China, the idea of 'Live Online Shopping' was born, allowing people to connect and interact with their favourite products in the same ...
... way they do while shopping in person. This innovative idea started as an experiment, but it quickly became China's primary source of revenue. Online video shopping made such a splash that the rest of the world began to take notice.
The Indian retail industry is now significantly split between the unorganised and organised sectors. Both organised brick-and-mortar stores and online shopping sites fall under the organised market. Despite the growth of the B2C e-commerce market, the majority of Indians still prefer to shop at their local brick-and-mortar stores because they prefer to touch and feel the goods and negotiate over-the-counter discounts before purchasing.
In India, the vast majority of B2C e-commerce retailers entice consumers to shop online by providing discounts, free shipping, buy-one-get-one-free deals, and exchanges. However, as part of their belief system, many Indian shoppers are considered to be cost-conscious and cautious and are usually not impulsive when making purchases based on promotions and advertising.
As a result, experts agree that live video shopping in India has a bright future. The idea of online video shopping is still in its infancy, but it won't be long before it makes a significant impact on the industry.
With the idea of live virtual shopping gaining traction, a slew of mobile apps has jumped at the chance to introduce it to India's consumers. Proxgy is one such app that, in its own special way, offers consumers easy access to online video shopping. Logging into the app and booking a Proxgy is all that is needed.
The Proxgy will be the customer's own virtual avatar who will shop for them while being directed in real-time by the customer. Customers will be able to connect with their Proxgies in real-time when buying the items, as well. Customers may also have their purchases shipped to their door or have the store hold them securely before they can pick them up later.
Live video shopping is an effective way for brands and retailers to develop and strengthen customer relationships. It allows them to show off their brand persona and truly engage with their customers, which is particularly important in times when physical retail experiences are difficult to come by and consumer buying preferences are shifting. Marketing, customer care, and even sales will all benefit from the new technologies.
The intimacy that live-streaming generates between shoppers and retailers may be one of the reasons for its growing popularity. It gives online sales the much-needed "human touch." Although many people's first experience of the world is digital, buyers respond well to selling platforms that promote connections. Furthermore, there is a degree of trust associated with it, as live online shopping hosts serve as an additional layer of security for customers, ensuring genuine goods.