What To Consider When Redesigning Your Website In 2021

By Author: Andrew Bain
Total Articles: 72
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A website is one of the most crucial branding elements that your online marketing strategy can employ in the 21st century. Many people regard it is as an indispensable branding element in the modern-day business world. This is because it can contribute significantly to the first impression that prospective clients will have about your brand and the broad experience of your existing customers, among others.
According to recent study results, visitors only take about 50 milliseconds to form an impression of your website. About 38% of these visitors will not engage with an unattractive website, and an average number of 57% users will not recommend a badly-designed webpage to friends or family. This is one of the reasons why you should consider investing more resources into redesigning your website and making it compliant with modern business trends in the online world, especially in 2021.
Of course, you should have a goal and guide for redesigning your website this year. Otherwise, you might do a lousy job at it. Luckily, though, this article will teach you some fantastic strategies for getting the best out of your ...
... website redesign in 2021. Read on to discover them.
Determine Your Website Goals
Determining the goals you want your website to achieve for your business is one of the first things you should do when considering a website redesign in 2021. This might seem like a straightforward suggestion. However, many entrepreneurs make a mistake and dive nose-deep into redesigning their websites without considering the goals first.
Determining your website's goals and objectives will help you know where and how to channel your online marketing strategies. It will also make measuring the platform's success less complicated. Here are some tips to help you determine what you want from your website redesign.

Are you hoping to improve customer support?
Do you want to get more leads from the website?
Do you want to make the site more responsive? Etc.

Answering these questions will help you decide the aims and objectives you want from the website redesign and how to achieve them.
Focus on the Solutions Your Website is Offering
Your website's overall purpose should be geared towards providing solutions to customers and prospective clients. You need to identify the solutions you offer and let the website communicate them in clear and creative terms. Here are some considerations that can help you achieve this:

What Central product or service are you offering?
How is the product or service valuable to your web visitors and prospective clients?
What are the social proofs you will demonstrate to convince visitors?
What stands your website out from your competitors? Etc.

Make the Website Simple and Responsive
One of the essential goals you should seek to achieve with your website redesign is to make the platform more responsive and easy to use. This is because visitors are less likely to spend much time on the site if they do not understand how to navigate it. So, the more straightforward your website is, the better its chances of converting leads. Making the website responsive can also encourage visitors to spend more time in it and make purchases.
Conclusion
The importance of having a website for your business (such as an e-commerce site) in the 21st century can never be overemphasized, especially if the website is adequately designed and optimized. This article has highlighted some crucial tips for redesigning your website in 2021. Ensure your website incorporates the best design features of 2021 by enlisting the services of a reputable website design company.

Managing director of leading Australian cleaning company, Worth Every Cent Cleaning.