How To Drive More Traffic In 2021? Tips From An Seo Bureau

By Author: Noah Nielsen
Total Articles: 54
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The world is changing. 2021 has ushered in new SEO trends, pushing back the previous ones into oblivion. While some of have stayed evergreen, others have been freshly added to the list. The article discusses them so that you can leverage to your advantage, generate organic traffic and move up the SERP ladder. Covered here are the ten most important ones to drive SEO success. Let’s hear it from Pincreate, an SEO bureau in Copenhagen.

1. Make your content BERT-friendly
Google’s BERT is an algorithm which works on NLP (Natural Language Processing) and ML (Machine Learning) to understand the user’s intent. Operable in 70+ languages, BERT is the reason why the search engine bots have become more interactive than before. High-quality, detailed content is no longer sufficient. Something that perfectly matches the user intent will best determine your success. So, make your web content BERT-friendly from now on!

2. Focus on creating original content
Will you spend your hard-earned cash on the same outfit? No, never! Then, why do you think customers will read your content, if there are thousands ...
... of similar pages on the same topic? Well, the reason you provide to them is originality - something that’s authentic and adds value to your brand. Include company milestones, case studies, testimonials etc to generate unique content.

3. Change the game with AI
By AI, we are indicating the use of Artificial Intelligence in SEO strategies. The same element helps SEO bureaus decode search engine algorithms and devise favourable strategies to rank their webpages in the SERP.

4. Get yourself featured on position Zero
Though the ideal way to reaching position zero is still unknown, web agencies in Copenhagen recommend answering a certain question and in bullet points to get featured in snippets. So, take the Google bots in your favour to achieve the most coveted position of zero.

5. Obey the EAT principle
The abbreviation EAT implies Expertise, Authority and Trust. Though this might not directly improve your rank but influence Google bots to boost your visibility on the SERP. So, start working on your popularity and authenticity, especially if you believe in “Your Money Your Life” niche.

6. Pay close attention to Core Web Vitals
Core Web Vitals is now an official user experience measuring tool, analysing a webpage on three distinct metrics - visual stability, load speed and interactivity. Focus on all three to rank higher in the SERP. If you look closely, you will find all three related to page speed, influencing Google ranking.

7. Invest more time in keyword research
An alarming 50% of searches enjoy zero clickthrough rates. And the reasons are obvious. Featured snippets, accordion answers and responses even before finishing typing the question on the search bar discourage people from clicking unnecessary links. So, you can understand how intense the competition has turned out to be. To survive, one must conduct keyword research to explore relevant keywords and drive traffic. Also, ensure their presence in blogs, websites, business profile and ads.

8. Optimise with voice search
Voice search is the new way to call someone, play a song, check the time, ask for navigation and seek movie times. Experts have already detected more than 25% of the global population to use it on their mobile devices. So, you can understand the rising significance of voice search optimisation today. Over time, the trend is only likely to grow.

9. Do video marketing
If there’s anything that experiences more popularity than Google then, it’s YouTube, making it loud and clear that video content is important. So, get started by optimising it by changing channel name, description, the addition of keywords, etc. However, stay away from keyword stuffing and take heed of suggestions while typing out a video’s topic. This is how you can reach out to your target audience.

10. Tap the potentials of influencer SEO
Influencer marketing is the new tactics to connect with thousands of potential customers through an influencer, who enjoys millions of followers. Many have switched to the right influencers to grow their customer base and impact SEO. If you are still wondering how they act, remember, it’s mostly through link building, generation of social media traffic and brand visibility. Pick yours to move ahead in the competition!

Author Bio:
The author enjoys the designation of a content writer at a web agency in Copenhagen. Her areas of interest are digital marketing, Magento webshop, mobile application development and solutions alike. The same induces her to write interesting articles and help you make the most of online promotions.