ALL >> Web-Design >> View Article
Which Social Media Platform Is Best For An E-commerce Business Or Online Product Selling?
Social media has become the fastest way to connect with a large audience of potential customers, so sellers and brands have been following them. In fact, studies have found that an estimated 223 million people in the United States alone use social media platforms.
Brands can use social media to achieve a variety of goals, but on a myriad of platforms what should e-commerce marketers focus on? While the number of recently mentioned users and the acceptance from vendors seems positive, it is important to consider how each platform can build growth for your eCommerce site, not just awareness.
The main social media platforms that refer to e-commerce sites are in fact Facebook, Instagram and Pinterest. So now, let’s see what eCommerce Marketer has to offer on each of these social media platforms.
Communicating with your customers on social media is a great way to build relationships, build interest, and encourage them to invest in your products or services. By focusing your marketing efforts on a select few social media platforms, you can create a campaign that maximizes return on investment (ROI).
Facebook ...
... for e-commerce: There is no doubt that Facebook is the most used social media platform in the world. Facebook’s audience targets a large number of these platform keys to attract potential customers to your eCommerce site.
Instagram: Instagram (also owned by Facebook) provides an attractive way for ecommerce marketers to engage products in the marketplace due to their high visibility. This allows users to tag companies in their own posts to advertise related products. With around 104.7 million users, Instagram’s audience is by no means negligible and the site has some advanced social commerce features on the main social platform. The two most important are Instagram shopping and Instagram checkout.
Pinterest for eCommerce: Pinterest cannot be one of the top three social media platforms. However, it is definitely the best platform for those with an eCommerce agenda. Pinterest, known for its wide range of creative, ambitious and product-based posts, has aligned itself well with the customer journey.
YouTube - You can create and publish your own video content, sponsor videos from popular producers, and serve ads with videos or banner ads. You can also target ads based on people's interests, demographics, or purchase intent. YouTube ads use the same platform as Google AdWords, re-marketing ads, and Google Shopping.
LinkedIn: LinkedIn is definitely a platform for companies looking to start or advance their careers. You can create a company page to post updates, images and other content. Your team members can also credit your job on your page.
This article is sponsored by https://www.itechscripts.com/php/ecommerce-script. A leading resource of inspired clone scripts. It offers hundreds of popular scripts that are used by thousands of small and medium enterprises.
Ambit Technologies (P) Ltd. is a front-line full spectrum web and mobile development company providing result-oriented cost-effective solutions to enterprises - big, medium and small - spread across the world. It is also a reputed IT outsourcing solution provider having catered to customers spread across 78 countries of the world. Ambit Technologies (P) Ltd. strives to keep abreast of the latest of technologies and bring in innovative ideas constantly in the projects it undertakes.
Add Comment
Web Design Articles
1. Fueling Success With The Best Food Delivery App Development CompanyAuthor: Elite_m_commerce
2. Vector Conversion Services India
Author: Magic Codz
3. Web Development Outsourcing In India: What Makes It A Strategic Choice?
Author: Rahul Gautam
4. Fun Infographic About Web Development Agency In India
Author: Rakesh Mahale
5. How To Improve Website Performance: Tips From The Pros
Author: Wordsystech
6. Hubra Digital: Elevating Your Online Presence With Cutting-edge Solutions
Author: Hubraseo
7. Digital Marketing Company In Okhla, Delhi - Brands With Seo
Author: atoms inc
8. Progressive Web Apps: A Smart Move For Modern Businesses
Author: Elite_m_commerce
9. Why Your Business Needs Professional Ecommerce Web Design Services
Author: Lucas Tan
10. Comprehensive Guide To Choosing The Top Wordpress Development Company In Noida
Author: Unziplogic
11. Web Design: Crafting Functional And Aesthetic Digital Experiences
Author: Rashi Sharma
12. Unlocking The Power Of Internet Marketing In San Diego
Author: Storm Brain
13. Top Fantasy Cricket App Development Company In India
Author: Rohit Singh
14. Drodl- Unlock A Wide Range Of Custom Product Options For Your Store
Author: Divya
15. What Makes Website799 The Best Web Development Company In Delhi?
Author: Website799