How To Choose The Best Ecommerce Platform For Seo

By Author: Pallavi Goyal
Total Articles: 1
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Ecommerce SEO makes an eCommerce website stand out from the rest. If you want to choose an eCommerce website to sell your products, then you need to check the SEO it is using. SEO can help eCommerce websites to increase traffic and sales. If any e-commerce does well in the market, then the prominent reason behind this is their Ecommerce SEO services.

But why choose an eCommerce platform by seeing its SEO tactics. The reason behind this is that every activity online starts with a search. If an eCommerce website can take place in the search results, then only it can generate traffic. So it is vital to look into the SEO practices it uses to get featured in the top rankings.

9 Factors for choosing the best eCommerce platform for SEO

SEO- friendliness

SEO friendliness includes all the primary SEO features that any eCommerce website should possess. If the basic SEO features are missing, then there is no chance that the website can make a place in SERPs. These are:
Description of images and embedding alt tags in images.
Website's own IP address.
Custom domain name
Independent ...
... page titles
Different URLs for all pages.
Meta descriptions
Built-in 301 redirects.
These are some of the factors that make the eCommerce website SEO friendly.

Blog Feature

There has been a rise in blogging and its popularity since the past decade. Numerous bloggers write blogs on specific topics, and there are many readers online who read, review, and connect with bloggers. In this way, the website does something valuable to the audience with the blogs and also builds links. Blog feature helps the eCommerce platforms to get more audience and external linkages by informative and creative blogs. The audience who reads the blog might also check the link to the eCommerce website. So if any eCommerce platform has an integrated blogging platform, then it has more chances to appear in SERPs.

Mobile-Friendly Design

Over 90% of online shopping is done using smartphones. Online shoppers use their mobiles to shop online, so the eCommerce platform you choose should have a mobile-friendly design. The website should optimize for the mobile phone view. If this factor is not considered while choosing an eCommerce platform, then it may lead to business failure. A website without mobile optimization is of no use for online shopping. So opt for an eCommerce platform with a mobile-friendly design.

Social shares

The feature social share button makes it easy to share any product, site, or post on the eCommerce website on social media. The social share button is a recognizable social media icon that allows sharing on social media. Social shares can help visitors to share the content on the website. If the content of the website is shareable, then it ultimately gets more visibility and exposure to the products. If the eCommerce website has this feature, then it is a good option for your business to sell your products as it can get more audience.

Customer-friendly websites

The eCommerce websites help the customers to give a good shopping experience online. If the website is not easy to use, then the customer might not even look at the products they're selling. If you want to choose a website for your online business, choose a customer-friendly website. Online business is all about giving customers the best products online and good shopping experience. So, opt for an eCommerce platform with a customer-friendly website.
For Example, Shopify is a user-friendly eCommerce website that allows any business to create and publish content in an easy manner.

Internal Site Search

Internal site search is the search tab in your e-commerce website where a user searches for products by writing the search query. It is a SEO strategy that can give you the advantage of higher sales. If the search results on any website do not match the customer's query, then he will choose the other website for the product. That's how a website loses one customer. Choose the website that optimizes internal site search that can give the right search results even if there is a spelling error.
For Example, Flipkart has a strong internal site search.

Loading Speed

The website's loading speed is a factor that can affect its ranking and traffic. For an eCommerce platform, loading speed is crucial to give fast results to the customer. It enhances customer experience and increases traffic. Your online business should choose the eCommerce platform with fast loading speed. Slow loading speed lowers the traffic and rankings that is a drawback for an eCommerce website.
For example; Big-commerce website pages load slowly, and that's the reason it lags behind many eCommerce websites.

Product Reviews

Online reviews are the best way of promoting an e-commerce website and its products. Displaying the reviews on SERPs can increase the click-through rate of the website. It can make the products on the e-commerce platform look more authentic and trustworthy. Product reviews are user-generated content of a website that can increase traffic and sales. It also helps in avoiding duplicate content penalties.

For Example, Amazon’s products get top ranking in SERPs, and it shows the reviews of the products that appear at the top.

Security of customers

Security is a reason why most people resist purchasing online from an e-commerce website. The eCommerce platform should give customers a safe shopping experience. It should present security measures using visual clues so that the customer believes in your e-commerce website. The personal and financial data of customers should be secure with such websites. It creates the trust of customers, and if the customer trusts the website, then the chances are they will buy more often from that website that can increase traffic and rankings.
For Example, Amazon, Flipkart, and Myntra use strong security measures.

Conclusion
For an online business, it is essential to choose an eCommerce platform that has all these factors present in their SEO strategy. Consider all these factors while choosing the eCommerce platform for SEO. If the eCommerce platform has most of these points in its SEO strategy, then it is likely to be the best platform for your business and products. Aside from the company's own site, Wikipedia is the logical place to look up information on a company or business leader. Of course, information from a third-party source is much more credible than in the company's own mouth.
A company using its own Wikipedia page, or using a Wikipedia presence in any capacity, therefore confers authenticity and can help to position the company as an authority in their business. Any renowned Wikipedia Page creation agency can do this with a confirmation of positive approval of the free encyclopedia.