An Exhaustive Checklist For Seo Website Migration

By Author: Cloudi5
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Why is SEO migration important?
Over time, your website would have acquired rankings for keywords that your customer base often uses to get to the site, thus generating significant visibility through organic means. When you bring about a structural change to the website, you are actually changing what search engines have learnt about the site, apart from metrics and milestones that formed the basis to ranking your website in the search engine. To ensure that such a migration is executed without a loss in search engine ranks, and without losing the traffic and leads that it had acquired over time, planning and executing SEO migration is of high significance.

The following is an exhaustive checklist that we have prepared to conduct SEO migrations that are effective and efficient both in terms of time and cost while enhancing the visibility of our client’s site on the search engines.

1.Use staging website to test changes
A staging website is the clone of your new website, where you can test the effectiveness of the new features and functionalities and fix the bugs and errors in a secure mode, before ...
... it goes live.

2. Timing is the key
Select a period when your website traffic is generally low. Planning the migration just before or after the festival or holiday season could affect the traffic and business. So plan your migration when the business is slow.

3. Take a copy of your analytics
Getting a copy of your Google analytics data could help you in case if your new site isn’t driving enough traffic. You can compare and contrast the analytics data of the new and the old side to promptly identify the pages that have lost traffic. In this way, you can zero on your attention to those pages and invest your time in improving the performance of the targeted pages.
Create a backup of your old site
In case if you are facing disruptions in your planned launch, you may use the backup to get back to the old site.

4. Focus on updating all internal links
Ensure that all the HTML links on the new site take the user to the new site and not the old one.

5. Crawling your site before migration
You can crawl your website using Moz Pro or ScreamingFrog to map old URLs to new URLs, and update them to the new URL structure. While crawling you get to find out if there are any crawl errors on the old site, while replacing links that point to 404 pages.

6. Focus on optimization
Google looks up for the quality of experience that your site offers on mobile while indexing. Building a responsive web design is the key. You can use the tool from Google that estimates the mobile-friendliness of the site to assess your site.

7. Pay attention to pages with more Search engine value
Using analytics from various search engines, you can analyse and ensure that the pages with high Search engine values are prioritized. At Cloudi5, the SEO company, we have a customized tool to estimate the value of pages and prioritize them accordingly. Our experts stay attuned to the trending SEO strategies in the digital marketimg world.

8. Update the new domain in Google My Business listing and Bing Places
This is a crucial aspect of your local SEO strategy as Google takes up this data to verify your brand and ranks you for the appropriate searches.

9. Have a control over the old domain
If you let go of your old domain, there is a high probability that someone else would pick it over and that you lose all the backlinks. Thus it is important to have control over it.

10. Keenly audit all your backlinks
Ensure that all the backlinks are updated, particularly those that deliver high value to the business. You can use tools like Wayback Machine to see if your backlinks in the old site point to spammy, irrelevant content.

11. Upload your new sitemap to the Google Search Console
Create a new sitemap XML with all the URLs in the new website and upload the same to the Google Search Console.

At Cloudi5, the leading Digital marketing company in coimbatore we offer services in the full spectrum from webdesign to SEO services and migration, with SEO experts who offer strategies for better engagement of websites

Cloudi5 is a web design and digital marketing company in Coimbatore. Cloudi5 offers so many services according to the client's needs. We are specialist in many services they are digital marketing, SEO, SMM, website redesign, eCommerce website development, school management software, web development, etc Visit cloudi5 blog page click here And Visit: Web design company in coimbatore