Why Is Email Marketing Still An Effective Strategy In 2020?

By Author: Harry Sazos
Total Articles: 154
Comment this article

In this era, marketers need to do more with less. They should connect with their audience in a highly personalised way while staying on a budget. For this, they connect with their customers and prospects in a highly targeted way that delivers a successful ROI and revenue back to the business. The number of resources and pace of innovation today is nothing short of incredible. Businesses focus on different marketing strategies, including video marketing, mobile analytics, SEO, social media, and dozens more. However, just one category continues to perform well year after year: email marketing. The reason behind it is apparent. For ten years in a row, email generates the highest return on investment for marketers. Despite the plethora of tools available, email is simply the best for business growth. This most powerful marketing tool has many advantages associated with it. When used professionally and with the help of best SEO agency Sydney, it can generate new customers, leverage sales, and retain customers. In
this guide, we will talk about some good reasons why you should focus on email marketing.

Email has a more ...
... extensive reach:

With Twitter boasting to 55 million active users and Facebook boasting over 1 billion, it is easy to believe that social media is the most effective tool to reach more audiences. These are impressive numbers; however, what isn't so frequently shared is the email usage statistics. The total number of email accounts worldwide was 3.9 billion in 2019 and is set to grow to 4.48 billion by 2024.

Though it might seem surprising at first, think about your online behaviour. When you sign up for a site, say an online store, you must enter your email id to create an account. You even need an email id to create Twitter or Facebook account. What more? Anybody online has an active email id. So, there is no channel better with a broader reach than email when it comes to connecting with your customers and prospects.

Deliver your message:

As a marketer, if you have to choose between gaining a new Facebook fan, or adding a subscriber to your email list, you should go for the email subscriber every time. Talk to experts offering SEO packages Sydney, and they will tell you the same. There are two main reasons for this. First, 90% of emails get delivered to the target's inbox, whereas only 2% of your Facebook fans see your post in the newsfeed. That's a big deal when it comes to getting your messages in front of your target audience. Next, your email subscribers have explicitly told you that they want to hear more about your product from you when they sign up for your email list. There are strict rules and regulations around spam laws, so if you email a customer or a prospect, they gave you permission for it.

Email drive conversions:

Marketers always laser focus on driving conversions, and you are no exception. Regardless of whether they do so in the form of membership, sales, or leads, their ultimate goal is to turn a prospect into paying customers. When it comes to conversion, there is no powerful channel than email. The average click-through rate of an email campaign is around 3% compared to 2.5% of that from a tweet. That means you are six times more likely to get someone to click through your site via email compared to a social media platform. If you are not an expert in email marketing, we highly recommend working with an SEO company in Sydney for better and quicker results.