How Games Can Generate Traffic To Your Site

By Author: Robert Van Vlijman
Total Articles: 4762
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It goes without saying (but reminders are okay) that the Internet has made research, education and all kinds of office work a whole lot easier. It has also made it exceedingly easy for people to waste time. Among the most popular time-wasters, of course, are games. To be fair, most people do not have to work all the time, and are allowed to have some fun on their computers, too. To that end, there are a zillion games out there, from shoot-em-ups to role-play, car racing to sports, and there are many quick and easy ways to play. You don't need to load up a DVD anymore, all you have to do is go to a game site, find a game hosted on a particular domain (like sports league games) or download some freebies.

Not only can you set up your own game site, by writing your own and/or obtaining free games from many developers, you can also leverage the popularity of games to increase visits to your own Web site, whether it's game-related or not. If you want to learn how games can generate traffic to your site, it can start with this brief article, but you will need to add some more research and thinking to the formula. Still, it ...
... is not hard, it is not costly and, if you have the time, you can pull it off even if you do not know a lick of programming. That is one of the reasons the Internet is so great. You can team up with other people, learn new things, make good mutually rewarding deals and even make a little money sometimes.

New site or existing site?
First off, you will need to decide how extensive your setup work needs to be. That is, do you want to start up a game site, or merely draw more visitors to your existing site with games? If the former, you will do everything in this article and a whole lot more, because you have a whole new site to build, outfit, test out and then promote. If the latter, if you want to know how games can generate traffic to your site, then you have a slightly (just slightly) easier road ahead. Do not get ahead of things here, as this is not a get-rich-quick, or even get-rich-slow, scheme. It will work to the degree that you work at it, and it can help increase traffic, certainly. Have realistic goals and you just might achieve them

You can get free games from a variety of sources. Just search on the Internet for free games that you are allowed to download and embed in your own site. You need to think about the type of games that visitors to your site would enjoy. If you have a church group site, you probably do not want a war game or a knockoff of Grand Theft Auto. Think about spelling games, word games, history games or even action games as long as they are not violent or suggestive. Of course, if visitors to your Web site are used to violent, suggestive and edgy things, they may like that kind of new entertainment.

Promote, promote, promote
One thing to remember is that you do not attract people to a site. It is not as if people will sense or smell the new games (or anything else). The word used is drive. You drive people to sites by telling them what is there that they want, they need, they will have fun with or otherwise enjoy. This means promotion. You will have to pay someone to do it, or take the time yourself, and you will need to cover all the bases. This includes visiting forums and writing about your games and site, getting into chat rooms, posting blogs, sending out e-mails with links, hitting the social media sites and doing every other thing you can think of. You need visitors, and many people will respond well to the offer of a free game. If you can write a new one, that would be the best, but as long as you hold out for high quality and provide people something that is a winner, you can expect to get some amount of increased traffic.

There are some alternatives, of course. Entire games can be built in Flash now, and animated ads for them can easily fit into an e-mail to show some of the game's functionality. This could help increase the response rate to your promotions. Another way that games can generate traffic to your site is by having your links on someone else's popular game page. Internet users love games, and they also love freebies, so combining the two can be a powerful formula if done right. There are never any guarantees, of course, but you certainly cannot hurt your visitor stats by offering something new and exciting.
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