All That You Wanted To Know Regarding Wechat E-commerce

By Author: Daniel Tong
Total Articles: 5
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AKA Weixin and introduced by Tencent in 2011, WeChat is recognized as the largest Chinese social media platform and multi-purpose messaging app. As of today, it boasts of having 1.1 billion registered users while over 800 million of its active uses use the WeChat Pay app for online shopping payments.

Remarkably, the introduction of its payment app with an extensively large user base made the WeChat community inspired to advance beyond a social site and marketing tool to the fastest escalating retail market arena. And accordingly, WeChat introduced its cutting-edge WeChat eCommerce tool –mini-programs which have literally taken the global e-commerce industry by storm with its cross-border commercial advantage. If you’re interested to expand your business in China through cross-border e-commerce, keep reading the article to know what makes WeChat is so popular with foreign brands.

Mini Programs- The Core of WeChat eCommerce

Back in Jan 2017, WeChat introduced mini-programs in its eCommerce platform incorporated with a series of features beneficial for businesses and consumers in China while ...
... making it an ultramodern and dependable online shopping site. On the other hand, the increasing appetite for foreign goods among the Chinese new generation inspired the Western business enterprises to leverage the scope of WeChat eCommerce to promote their brands in the world’s largest business hub without having to open a shop in mainland China. No wonder, brands with plans to flourish their e-Commerce business in China, having a WeChat cross-border e-Commerce platform tends to a game-changer in their marketing strategy.

What Exactly Is a WeChat store?

WeChat stores basically refer to mini e-Commerce platforms existing within WeChat. Being interested to market your product lineups in China, without outfitted with a business license in China, now all you need to do is to open a WeChat store and enjoy its many advantages designed to make the business expand. The advantageous part that attracts its users to shop through WeChat eCommerce stores is that it enables them to buy with a one-click-payment option using WeChat Pay. And, for this, buyers don’t require to download and install a mini-program with a view to using it. Not only does it save their time in shopping but also helps saving memory space in their smartphones. The stores are made user-friendly, feature-full, and can be used from anywhere, regardless of the time devoid of having any special requirements.

Why Consider Mini-Programs – The Fact File

Notably Increasing Sales Graph

The research data establishes that the number of WeChat mini-programs has crossed a whopping 1 million e-commerce foreign brand shops. Similarly, the number of users of mini-programs on daily basis has exceeded 300 million in 2019 making over 800 billion transactions with an increase of 165% over 2018. Amazingly, surveys show that on average renowned WeChat e-stores execute 160,000 online orders a single day! WeChat online shoppers spend more or less 40-50 minutes per day to get through mini-programs to meet their shopping needs, compare among products, study them, and knowing new arrivals in various WeChat stores.

Commercialization Made Easy

When it comes to the necessity of making digital payments for online shopping, Alipay and WeChat pay have emerged as the most popular mobile payment methods for Chinese shoppers. In terms of privacy, safety, and security, both have earned the confidence of Chinese customers’ while making commercialization relaxing than ever. WeChat pay is seamlessly integrated with WeChat mini-programs making WeChat e-Commerce more and more popular to businesses and shoppers.

Future Prospect

The blockbuster success of the WeChat mini-program has encouraged the community to make it more commercial incorporated with open screen ads, incentive ads, video promotional ads that will get it more exposure to brands as well as the Chinese audience. With more than 800 million users and 1 million mini-programs which are consistently increasing at a faster pace, having a presence in mini-program in your WeChat eCommerce promotional endeavor should be a must-have marketing strategy.

Westwin offers digital marketing services such as search engine marketing, social media marketing, strategic consulting, display advertising, website localization, WeChat & Weibo advertising, and cross border ecommerce services. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.