Top 5 Seo Trends For 2021. Seo Bureau In Copenhagen Discloses Them For All

By Author: Noah Nielsen
Total Articles: 54
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Ask a professional in the IT field about the success of an SEO strategy. The response will encourage you to put yourself in the shoes of users and look at the relevancy of your content, the trustworthiness of your brand and your website’s ease of use. An SEO bureau in Copenhagen has shared its views on the topic; disclosing strategies that will help brands to rule the SERPs and enjoy more returns in 2021. So, without wasting any more time, let’s check them out one-by-one.

1. Refocus on Search Intent and Users
Refocusing every year is nothing new. With the onset of a new year, it’s much like a norm to analyse the drifting user behaviour and explore their search intent. And with 2020 leaving behind such a rampant change, every business must understand the answers people are looking for on Google and cater to them to reap benefits. This calls for significant SEO efforts, one of which will be to discard traditional best practices and concentrate more on the happenings of SERP.

If you are already working with an SEO professional, ensure the content is inclusive of E-A-T (Expertise, Authoritativeness ...
... and Trustworthiness). A small word of the advice to brands is to simplify the journey for visitors, who are in search of your content. If this involves keeping pop-ups and registrations at bay, then be it so. With this, analysing keywords of not just search terms but also of all pages is a must.

2. Aim at Increasing Customer Retention and LTV Consequently
By LTV, we indicate the Lifetime Value of customers. With keyword volume taking a backseat this year, the focus must be on behavioural analytics. Every SEO professional has agreed on this and is looking forward to improving retention rate by generating content that best serves the interest.

For instance, ensure the content you publish for customers that you have recently acquired, answers their concerns, questions and needs. In short, it must be valuable enough to block them from migrating to someone, who they believe better understands them. The final word of advice will be to create FAQs and Help centres to add value to your website and build trust among your customers.

3. Optimise SERP
The year 2021 will be entirely about making your presence strong in Knowledge Graphs by sharing with Google your identity, offerings and target audience. In a way, this indicates optimising your digital presence. The activities that guarantee success are efforts to establish your presence in Wikidata, creation of 'Google My Business' profile and claim of knowledge panel.

4. Optimise Page Experience
By page experience; it is not just about accessibility and comprehensibility, but smoothening loading of pages, simplifying navigation, adding to responsiveness, and strengthening site security. The benefits shall usher in, in the form of an improved UX and conversions. This has a great capability to future-proof your website and prepares it for the next algorithm update.

5. Mobile SEO
Since browsing sites from hand-held devices has increased rapidly, investing in mobile SEO shall take centre-stage this year. Businesses must focus on improving mobile device user experience through simplicity in design, personalisation of website content and other elements. Closely review all your pages onsite to ensure intuitiveness, navigability and value addition through content. Remember, Google has stopped looking at websites and mobile sites differently. So, if you have them separately, try clubbing them together with a responsive mobile site. You will find many SEO bureaus in Copenhagen offering such solutions. Get in touch with one of them that sends you the best quote.

Many such SEO trends are likely to get you to the top of SERP. It’s all about discovering each one of them and aligning them to your strategies for a perfect implementation.

Author Bio:
The author is a professional content writer working in an SEO bureau in Copenhagen, who takes a keen interest in digital marketing trends. Her in-depth research behind each of her articles makes them enriching for all readers.