What Are Upcoming Digital Marketing Trends?

By Author: Pixelation
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What are Upcoming Digital Marketing Trends?

Digital Marketing!!
Basically Digital Marketing means advertising the product or service via digital channels such as social media, email, website, search engine, mobile apps etc.
It can also be said as reaching the customer via internet. Digital Marketing includes Social Media Marketing (SMM), Search Engine Optimization (SEO), Content Marketing, PPC, Email Marketing etc.
As for the future of digital marketing, there might be much more advanced features. Like video marketing is much faster than any other marketing method. Video Content can be refined for SEO purpose and email marketing will become even more personalized.
Digital Marketing contains lots of moving parts. SEO helps to increase visibility and organic traffic and also can build a brand with your social media presence. It helps to build brand reputation and also helps to save time.
Below are some Upcoming Digital Marketing Trends in 2021
1. Chat bots
Chat bots are Artificial Intelligence software that act as a communicating with the users and the assisting them in completing ...
... the goals. Can interact with human in normal way through text chat windows and verbal interaction is also possible. Users can also send personalize messages such as name, age, address etc in the message. Chat bots will continue to be an important part of digital marketing in 2021.
2. Google verified listing for Local SEO
For businesses that operate a local level your Google My Business listing provides valuable information and helps establish your geographical location. Having a geographically-defined service point with Google My Business listing aids in showing up for “near me” searches. It also lets customers learn more about your business within Google Search results.
At a look your potential customer can see your open hours, address, and star rating left by other users. You can even manage your business information in Search, Maps, and other Google properties. Verified businesses are considered more trustworthy and reputable than unverified competitors.
3. Voice Search
Voice-activated digital assistants still be huge sellers, and let’s are realistic. The Popularity of voice searches both reception and on our phones has led to at least one of the foremost significant shifts in using keywords. When writing content, choose your keywords based on the questions people may ask when using Siri or Alexa. This could increase your visibility, and this digital marketing trend shows no sign of slowing down.
4. Visual Search
Instead of typing a description into Google, users can now upload a picture and find information about an item just from an image. When a user searches a product, it returns similar products and where to shop for them. Google Lens, Pinterest Lens, and related search tools turn a user’s camera into an enquiry bar. You will be able to add high-quality images tagged with descriptive keywords, introduce a picture search into your online inventory, and consider advertising on this platform. Having a picture sitemap will increase the likelihood of your images being discovered by search engines

5. Automated & Smart Bidding in Google Ads
To get the most effective possible results from a Google Ads campaign, Ads specialists analyze each piece of information and continuously tweak and adjust keywords, bids, and ad phrasing. Ads specialists can embrace automated strategies while still being in complete control.
6. Gamification
Gamification is an emerging digital marketing trend that includes game features into a website. This is a bit of an oversimplification, but all the things that make games engaging, addictive, and fun are now being used as marketing strategies for businesses to extend customer loyalty, brand awareness, and sales. As 80 percent of Smartphone users use their phone to play mobile games, it’s easy to work out how gaming will be a draw in e-commerce, too.
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