Quicker Loading Of Your Website Ensures Improved Se Rankings

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Now that Google has released news regarding the inclusion of website's speed as one of the factors responsible for website search engine ranking, it is obvious that most website owners would get want delve into matter, a bit more deep. According to the statement, it is clear that the websites having lower loading speed would have less probability of making their way to the search engine result pages than those that load up faster. Although, as per the official Google blog, it has been said that minimal changes can appear in the ranking after applying this new parameter, the buzz is still strong enough to put aggressive SEO experts in action. They surely wish to learn all the possible ways that can be used to optimize the loading speed of the website to offer an added benefit to their clients along with the regular SEO services. However, in order to learn the ways to optimize website load speed, it is important to know the factors that affect the speed of a website.

Factors affecting speed of the website

Poor internet connection: Narrow internet connection where server is bearing the load of multiple websites, ...
... can affect your website's loading time, adversely. To overcome this problem, it is recommended to make a shift to a dedicated virtual or physical or join hands with a more efficient web hosting company.

Image size volume: Images contribute heavily in reducing the loading speed of a website. Let us consider a few points that may help in the same context.

Many sites in order to appear more captivating and attractive heavily use images, which eventually reduces the site's speed. Hence, all useless images should be removed.

Images containing text should rather be replaced with text, styled with CSS. Probably, the process can be effortlessly executed on your main and secondary navigation. This also increases the visibility and accessibility of the website to both search engines and visitors.

Important images should be ensured to be created to fit the size they are presented in.

And finally, optimize the image files themselves. Where small images are saved as GIF and PNG files, for large product images, JPEG format should be used. Make efforts to save the images "for the Web".

Statistically, with proper optimization of the images, the total page size can be reduced to half or more. Therefore, this has been seen as the most influential techniques to increase website's speed along with converting your site to CSS.

Databases: Considerable thought should be given to your database. Analyze thoroughly, whether or not, you require the database solution. If in case you do not find any primary requirement, it is best to switch to static pages, as otherwise, you may merge a few of them to have them all load quicker.

HTML code size: If your website layout comprises of tables then reduce the total HTML size by about 50%. This can be done by converting your site to CSS for layout. In addition to boosting up your site's speed, this will also enhance your display in liquid layout and make it easy to edit.

Javascript files size: Those who are using Javascript on their site need to analyze its significance because things like mouse-over can be performed by all browsers without any scripts. If required use your Javascript in external files and connect them with the help of the tag. This will ensure faster loading speed, without letting search engines clog on Javascript.

In the end, it is important to state that whether or not, this becomes a major part of effective SEO services, it definitely will get you more visitors, which eventually augment your site's popularity.

About the Author: BrainPulse SEO India is one of the leading Professional SEO Company from India, serving clients from world over effectively.