Mobile App Launch Checklist

By Author: Sidharth jain
Total Articles: 1
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The Launch of any product is a Big Day for the whole team, business owners, and the audience too. For startups, releasing the mobile app in the market is the most crucial step for their speculated growth in the future. Crafting a perfect mobile app requires several phases of testing to take place which ensures a faultless product.

The Mobile App market has grown amazingly in recent years. By 2022, the total number of downloads for apps is predicted to pass 260 Billion. With huge potential, the market is equally competitive. A single mistake during the launch of the mobile app can cost you millions of users in initial days.

Therefore, Checking the mobile app and preparing for the launch becomes quintessential. For this purpose, the Mobile App Launch Checklist comes into play. Let’s go through each check one by one and ensure that you are completely ready for the launch.

Alpha Testing

One of the very important Pre-launch aspects is Alpha Testing. It allows the team to conducts functionality tests and ensures that the product is built as expected from the end-user. Alpha testing is conducted with ...
... people within the team. They can belong to different departments and domains just like real users. Collect Valuable feedback from the team and uncover any flaws associated with the mobile app.

Beta Testing

Testing your app with real users is the perfect method to receive feedback and understand the loopholes of the mobile app. Beta testing lets real users complete the desired task and perform operations with the app. In this phase, the app is limited to a decided number of users. Understanding the consequences of Beta Testing, the business owners can decide to scale up the audience for a mobile app or perform improvement operations to make it more usable.

Press Kit Directory

Kickstarting the journey of the app requires a boom in the market to happen when your product is launched. Reaching out to influencers, press, bloggers to get content published about the app at right time. Press kit is a package of information that you want to be displayed during promotional campaigns and contains app demo, app description, video, and much more. Make sure you have everything ready and you have distributed the information to most of the channels just before the launch of the Mobile App.

Social Media

Today, the launch of any app is incomplete without its social media presence. Before few days of launch, make sure you have created a social media page and start putting up content related to the Launch of the Mobile app.

It’s one of the great ways to reach out to the target audience without incurring any additional cost. The audience of every age group and demographics is using Social Media and spending a lot of time. Every brand is trying to grab the eyeballs and engage the audience with their social messages.

Understand Play Store or App Store Guidelines

Play Store of Google and App Store of Apple are the two most popular Mobile App stores. The guidelines of both stores are not the same. And for specific types of app, the duration of approval may differ. Finding out the time required for your app to get approved is a crucial part. In addition to this, there are many demographical guidelines that can impact the approval of your mobile app.

App Store Optimization

You must have heard about Search Engine Optimization but App Store optimization also exists. The Play Store and App Store, both have millions of apps in them. A new app launch needs proper optimization of the profile including keywords, videos, descriptions, and images. A properly optimized app is more likely to get discovered by the audience rather than an app without any information.

Identify and Integrate Software

Third-party services and Analytics software are very crucial for any Mobile App to measure growth. With deep research, identity the necessary analytics software and embed them before the launch. Also, subscribing to a messaging service provider is a part of the Mobile App Launch Strategy. There are guidelines of this software also which needs a higher level of compatible mobile apps. Configure the requirements properly to eliminate any sort of issue that may occur before the launch.

Make a Brand Pitch

Just after the launch of your Mobile App, the audience will chase you everywhere. Using Google to search and know more about your company, team, and much more. It has become mandatory for brands to become a part of the social life of users. Coming up with a strong social messaging that includes your brand values is important. Brand messaging should reflect on every content, marketing campaign, and press releases.

Develop a Marketing Plan

Yes, creating a marketing plan is not a post-launch thing to do. Working with the Marketing team should start in the early stage of pre-launch itself. It includes designing a landing page, publishing and running paid campaigns, and promotions of Mobile app features. Creating videos, graphics to elaborate on the benefits of a mobile app and distributing it through networking groups increases the reach of your business and ultimately enhances the impact of your Mobile Launch.

Set Up a Strong Customer Support

Customers always have a lot of questions about a new Mobile App. They need support most when they are learning about the new features of the mobile app. Test the chat support inside the app and also provide alternatives for it. Staying alert on social channels, emails and every channel of communication with the user is important before the launch of the product. Delivering a pleasant customer experience makes the customer your salesperson that brings new users of the Mobile App.

Take Part in Networking Communities

There are events going around the world every hour. Product releases, Technology Trend and other topics are the most popular among them. According to research, 35% of people hear your brand from communities and people around them. The marketing potential of these communities is way beyond any other method.

With Genuine people talking about your mobile app and giving reviews and ratings, this can be the biggest marketing effort. Along with taking part in communities, make sure that Creating your own community is also a part of the Mobile App Launch Strategy. Offer a new user to be a part of your users’ community. You would need community moderators to manage the people and establish a friendly brand image.

Select the KPIs

Key Performance Indicators are the metrics that indicate the growth, engagement, and user conversion of your app. Depending on the target of your marketing plan, you can create KPIs and set up the Analytics tool according to it. Setting up KPIs before the launch reduces the post-launch tasks and brings more clarity in understanding the growth of the app.

Above mentioned Mobile App Launch Steps are completely enough for a blockbuster launch. There are pre-launch tips and post-launch tips mentioned above. After the launch, make sure you are continuously working on helping people with your mobile app, creating better versions bases on initial feedback.

Consulting experts or a Mobile App Development Company in India is the best step for understanding everything regarding mobile app launch. With user-centric development of Mobile App, make sure your every strategy is also user-centric. Creating Products that users love works as a magnet for growth and ROI.

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