4 Key Reasons Architecture Firms Should Be Investing In Content Marketing

By Author: Emma-Jane
Total Articles: 5
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Many architecture firms already utilise content marketing to their benefit. Whether they focus on design portfolios, blog posts, press releases, videos or email newsletters.

But, you might wonder: Why should my architecture firm invest in content marketing?

Well for starters, content marketing is one of the best ways for any firm to stand out from competitors. It ensures your firm wins clients over your competitors.

You can do this in multiple ways. For instance, you could offer potential clients answers to their questions or help them to find out information. Alternatively, you could show them your previous building designs and projects in an online portfolio.

As well as being a great return on investment, content marketing can drive major growth too. It increases traffic, gains exposure to potential clients, and it provides more leads than other forms of marketing.

Of course, your form likely has a website. However, simply having an online presence is not enough in today’s overly saturated world. People look for frequently published articles, regular updates on social media, and signs ...
... or activity and interaction.

While most architecture firms gain clients via word of mouth, content marketing is changing the landscape dramatically. More and more people rely on internet searches to find architecture firms. And even those who do find you through word-of-mouth will likely search for you on Google or other search engines too.

With that in mind, if a prospective client can’t find your firm online, they may turn to a competitor instead.

4 Reasons Why Content Marketing is Important for Architecture Firms

From online visibility to brand loyalty. Here are 4 key reasons why content marketing is a great investment for your architecture firm:

Showcase Your Expertise With an Online Design Portfolio

As an architecture firm, you have a wealth of content at your disposal that you can utilise. Namely, your previous design and building projects. Use your previously published work and repurpose it by creating a design portfolio.

Design portfolios are a fantastic way to showcase your expertise. If a potential client can see examples of previous projects and designs, they will be more inclined to want to work with you.

As well as images, you can create accompanying videos, text, facts and figures, and even press releases about each of the projects.

Portfolios and surrounding content are a great way to show your potential leads what your firm can achieve.

Not to mention, online portfolios are a great way to gain backlinks from other publications. These are other websites or news publications who may wish to produce an article or piece of content based on one of your projects. An online portfolio at their disposal, allows them to see all the information clearly and easily.

Rank Highly For Keywords to Gain Traffic

Ranking highly in search engines for your keywords is one of the most important aspects of content marketing.

If you don’t rank highly on Google, none of your potential clients will be able to find your company or your content.

Equally important is to appear on the first page of Google, because few people look past the first page of results.

For instance, when someone searches for “architecture firm in London”. If your firm is in London and you don’t appear in the first few pages of results, clients won’t know you exist.

Ranking high for keywords like “architects in London” requires hard work and persistence. It can take time to rank, but content marketing can speed up this process.

Google considers many factors when ranking results, including:

- High DA backlinks
- Page speed
- External hyperlinks
- Social signals
- High-quality content
- Domain authority

As well as many more SEO factors. In fact, ranking in the top 3 on Google is the ultimate achievement. Some keywords are more competitive than others and some have a higher volume of monthly searches than others.

But don’t let this put you off. It’s achievable with hard work and high-quality content.

Google has also introduced other SERP features, such as local packs, featured snippets, reviews, and more.

So, aim to incorporate any of these SERP features if you want to rank high in search results.

Create Brand Loyalty

People love to work with brands they trust and have an existing relationship with. As such, building brand loyalty and a good reputation is a great way to ensure you always have an abundance of clients.

You can build relationships with clients through social media channels and through email marketing.

Though you might not think social media is necessary for architecture firms, some firms have over 1 million Instagram followers. As well as hundreds of thousands of LinkedIn followers.

Social media is a great way to share relevant content and industry news.And it can be a way to promote your content marketing across multiple channels.

Another way to build loyal relationships with clients and potential clients is through email marketing. With regular newsletter emails, you can drive traffic to your website, showcase new articles or information on your website.

This will help you direct traffic to specific articles or projects. As well as keep people up-to-date with your firm. As a result, when your email subscribers look for an architect in future, they will come to you first because of your existing relationship. Or because you are already familiar to them.

Offers a High Return On Investment (ROI)

Undoubtedly, content marketing offers a high return on investment (ROI). In fact, it is considerably cheaper than traditional forms of marketing.

Perhaps your firm previously chose to advertise on television or in magazines. Think about the costs associated with those forms of traditional marketing.

While content marketing isn’t free, it is certainly less costly. Naturally, it has associated costs such as copywriting and graphic design service fees. And also, time.

But the difference with content is that once you have it, you can repurpose it in multiple different ways. For instance, you could turn an article into an infographic or image. Or break it down into lots of smaller pieces of written content.

Overall, content marketing can deliver three times more leads than other forms of traditional marketing. This ROI is great, not just for architecture firms, but for any business or industry. So, use it to your advantage.

Summary

For further examples of content marketing, check out these …top ten examples of content marketing by architecture firms.…

You’ll find there are hundreds of opportunities and gaps within the market for your firm to thrive through content marketing. And, it’s never too late to start.

But it is worth remembering that it does take time to establish and create a content marketing strategy. That said, it is worth it.

It gives you the opportunity to establish your brand as a leading firm and to position yourself as an expert within the industry. In addition, it increases traffic and contributes hugely to business growth.

There’s no doubt about it; content marketing is essential for architecture firms.