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Purchasing "like" And "fans" On Facebook: Is It Useful?
Who has not dreamed of being admired and loved by all? Admit that it's tempting!
Through the Internet, it now seems within reach: in fact, today the companies offer to provide Likes and Fans on Facebook, so you can buy Facebook likes easily. What should we think? In a world where everything is bought, this practice becomes popular.
Why do I buy Facebook like?
The question arises! What may well be of interest to a company buying Facebook fans?
The reasons given are varied:
More credibility;
More traffic;
A better ranking of the site;
Take precedence over competition;
etc.
While the number of fans increases, you will pass your competitors in terms of sales (and in terms of sales only). Yes, but at what price? Is not there a big scam?
If a company is positioning itself seriously now on Facebook, this should not be a fad, but to obtain accurate results: in terms of turnover, it increases its number of prospects, customers, etc.
Can I like vendors today ensure such a commitment?
Where can I buy Facebook like?
Take the example of the some sites: prices ...
... vary depending on different offers: 20 € 50 Facebook fans; € 30 1000; and up to 135 € 5000 fans for the highest package. Delivery is scheduled for a few days and delivery is guaranteed for many years.
However, all this is very obscure: no references, no explanation of the methodology used and no information on the company in question. One may be skeptical about the service provided.
Efficiency
On many forums, we read reviews and tests of people like you and me, have been ever tempted to buy Facebook Like.
So what about it? Does it really work, or is it all just a big scam? Take for example the blog of Matthew Ladiray, manager of TacTicWEB site that has tested for us buying likes on Facebook.
Verdict?
By subscribing to a basic package (related to a promotional offer), he bought 1000 Fans for € 49. Result: four days after he receives as agreed the 1000 fans on its Facebook page TicTacWEB. So far so good. However, he noted that all the fans are foreigners, none interacts on his page. One even wonders if we are dealing with real Facebook profiles.
If the fan intake is indeed real, the usefulness of this practice remains unproven.
These vendors provide you general rule they promised you: fans, likes, followers, but that's all ! Just a number that artificially increases: no commitment, no communication, no customer opportunity, not by word of mouth, no buzz. Be completely convinced!
The defendants in these practices abound on the web and claim that Internet users are more attracted to groups and Facebook pages that gather the most people. That may be true, but the game is it worth the effort? It is indeed very risky because the fake fans you'll get never match your activity and often come from abroad: it is completely discredited in the eyes of true fans that they would love your page later.
My opinion
To end the debate, I finish on two points which I consider essential:
Patience: to build a real Facebook community, it takes time. Yes, no magic this side! Social networks are walking on the concept of relationship friend to friend, especially Facebook. It is on this notion to Play: purchased fans, even though they are real, they'll never talk about your brand to their friends. It will never lead even less qualified prospects as expected. They will never be the ambassadors of your company, which brings me to my second point.
It is the commitment that counts, not the number of "fans". True fans do not need fake fans to come on a Facebook page if they are not real fans. It's certain !
For example: if I really like a brand Jeans X and I love this brand page on Facebook, I never enjoy myself watching the competing brand beforehand and analyze each number I like before I decide.
The act of love is a page instantly and without reflection.
So yes, if your goal is to have fans, the services offered by these companies can be helpful. However if your aim, through social networks, is to have more leads, more customers, more awareness and more sales, “like” is completely unnecessary, and even against productive. It can undermine the credibility of your Facebook page, and it makes you lose true fans, potential customers.
So caution: Define your needs well and not too easily give in to temptation: it would be like buying a Porsche without an engine. Everyone will envy you and congratulate you, but you can never drive it. A bit sad when you think about it!
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