Converting Your Customers Into Fans

By Author: y the wait
Total Articles: 15
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A loyal customer base is a very important factor behind the success of any restaurant. It is not just important to acquire new customers. You have to retain your old customers as well. If you keep getting customers but they don’t stay, it will all be of no use. So, you should know how to convert your first-time visitors into customers and your customers into fans.
Using a dine-in app and POS system for improved service are just some of the ways to do so. Other tips include the following-

Loyalty points and special discounts

Giving special treatment to your loyal customers will strengthen your bond. They will love the privilege and will also recommend you further. You can give them loyalty points with each purchase which they can collect and redeem later on. You can also introduce special discounts for them.

Creating a personalized experience

A personalized experience lasts longer in the minds of the customers. Customers love their ...
... Starbucks cups with their names written on them. This is a great strategy instead of using order numbers for your customers. You can also add written notes to the meals while serving.

Making exceptions on certain occasions

If a customer has some special requests that they make either through your dine-in app or in person, try to accommodate them at times. It would not make a huge difference to you but can work in winning the heart of the customer. They would be willing to return.

Maintaining the highest standards of hygiene

The first thing to create an impression in the mind of your customers is the way your restaurant is kept. If it is dirty and unkept, the customers are most likely not to return. Especially due to the pandemic, ensuring the highest standards of hygiene is very important.

Bringing something new to the table

Being monotonous kills the feels at any place. So it is advisable that you keep adding something to the overall experience at your restaurant. You can take your customer’s feedback into account while doing so. It can be some changes to the menu or discount offers or little adjustments in the interior as well.

Staying connected to the customers

Your customers must know that you’ re thinking of them. You need to communicate with them frequently. This can be easily done using social media. Post daily about your cuisines, customer experiences, new deals, etc. You should also re-post the images shared by your customers on social media as a way of thanking them.

Valuing the customer’s time

Know that your customers are very busy and do not like waiting for their food. So, quick service must be ensured if you want them to be impressed by you. Using a dine-in app for this is something very basic that you can do at your restaurant. You should get an app that is integrated with POS for even better order and staff management.
Converting your customers into fans is this easy. Just a little bit of research, time, and effort and it’s done.