Why Choose Bus Advertising Over Other Methods?

By Author: Alastair Noble
Total Articles: 20
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We are often asked about the benefits of choosing bus advertising over other forms of advertising medium such as radio, television, print, digital ads, etc. Well, the wheels on the bus go round and round, and so do the advertisements. Yes! Bus advertising is an effective advertising tool that is capable of bringing high ROI in a short period.

Imagine you as a commuter, a public transit, patron, or driver - won’t you see the bus advertisements frequently? There’s no way around to escape from it. That’s the power of bus advertising. In fact, bus advertising rates are affordable than other advertising mediums. The advertisements can be seen wrapped around a bus and inside the vehicle to give consumers a reason to lookout.

Here are a few reasons why you need to choose bus advertising?

Reach a wide range of customers

One of the major advertising of bus advertising is that you could get wide and complete market coverage even with a single bus advertisement. As a result, over the course of a 4 week advertising period, your ad will be seen across every corner of a transit system’s footprint.

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Unlike television, radio, and print advertising that costs more and run multiple ads in sequence, bus advertising offers marketers an opportunity to reach a target audience with an uncluttered, exclusive message.

More value for money

Bus advertising cost is affordable and won’t cost you more. When stacked up against other forms of advertising media that start at $9 thousand and can get as high as $58 thousand, it is no wonder why bus advertising is considered high value at low cost. In fact, it gives a good return on investment.

People get to see all time

If your target demographic is situated in a particular geographical radius, there is no better option to grab their attention and target them than by advertising on a bus. They are always on, 24 hours a day and 365 years a day.

High conversion rate

According to research, about two-third of travellers make their purchase decisions at some location nearby their house. So, it is no wonder bus advertising has high conversion rate than other advertising mediums.

Supports community transit systems

The goal of any company is to increase the bottom-line. For community-minded organisations and values-driven, one of the major benefits of bus advertising is that the ad revenue is directed to publicly-funded transit systems to support their vision of getting people from one location to another.

These are some of the good reason to choose outdoor advertising over other mediums. For designing, get in touch with our team.