Blog Vs. Podcast: Which Is The Best Choice For Your Business?

By Author: Mansi Rana
Total Articles: 4
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Many online businesses are still confused about choosing one from a blog or podcast. They are confused because blog vs. podcast is a never-ending debate. It has been a long time when businesses go to a digital marketing agency and ask the same question. Online businesses don't want to lose traffic, customers, and sales. That is why they are always worried about both of these marketing techniques.
Sometimes it feels like blogs are good, but sometimes podcasts make sense. Here we will tell you what is the actual difference that blog and podcast make to your business. You can hire a digital marketing agency to help you grow digitally using any method. Agencies are offering both kinds of optimization for these two options. So here we will start with the basics and go up to the advanced level. Then we will decide which one is good for us.
In this post, we will cover the following things:

PART 1: BASICS.

PART 2: PROS & CONS OF BOTH.

PART 3: CHOOSING ONE AMONG BOTH.

PART 4: USING BOTH.

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... PART 1: Understand The Basics
First of all, we have to figure out what both of these marketing methods are. We know that a digital marketing agency will do it for you, but you must know the basics. We all know that both of these are marketing technologies used to deliver content and grab more traffic and sales.
What Is A Blog?
A blog is a written article published on a website and nowadays people have started calling a website. It is one of the most used marketing and content delivering techniques. A digital marketing agency can help you do marketing through the blog.
What Is A Podcast?
A podcast is a way to convey information and content via audio. But these days podcasts are not only like old radio audio programs. Podcasts are published by companies on websites, Twitter, mobile apps, and mostly on Youtube with the video of the podcast host or anchor.
PART 2: Know The Pros & Cons
Following are some of the common pros and cons of both of these technologies. No matter how professional a digital marketing agency you have hired for your business. You can’t overcome these problems. And no matter if you are good at digital marketing or not, you can get the below-mentioned benefits from blogs and podcasts.
Pros And Cons Of Blogs
Let us start with the pros and cons of blogs. Blogs are in use for a long time and still they have many advantages and disadvantages. Following are some common pros and cons:
 Pros

Easy SEO

A blog can easily be optimized for search engines. With keywords stuffing and some other SEO techniques, it is easy to rank high on search engine result pages (SERPs).
 

Call To Actions

According to us, it is the most useful feature of blogs. You can add a call to action anywhere in the blog posts. You can hire a digital marketing agency to add a call to action (CTA) to your blog content.

Easy Lead Generation

Due to call to action features, you can easily get leads generated with blogs.

Not So Technical

You don't have to be technical to market your content through blogs. However, SEO can be a little bit technical but a digital marketing agency will easily manage it for you.
Cons
Along with the benefits, there are always some disadvantages also. Similarly, blogs have the following disadvantages:

Everyone Is Already Doing

There is high competition in using blogs for your content marketing or customer engagement strategies. Mostly every company is already using blog technology for marketing. So it will be hard to rank high on a highly competitive niche.

Hard To Maintain Quality

You cannot write each blog on your own and you may need to hire a content writer or maybe a digital marketing agency to create and maintain content for your blog. But do you believe that others will deliver the same quality as you used to deliver?
Pros And Cons Of Podcasts
Now let's find out the pros and cons of podcasts and how they work to market your content.
Pros
Following are the advantages of podcasts:

Reach More People

It is very easy to reach more audiences with a podcast than a blog post.

More Engagement

These days audio and video marketing techniques are getting more engagement than websites or blogs.

Youngsters Love Podcasts

Youngsters can be attracted easily using podcasts. It is difficult to do it with a blog.
Cons
Following are some disadvantages of using podcasts:

Time Consuming Process

Making a podcast is really a time-consuming process. You will need more time to make a podcast rather than a blog.

More Technical

You may need to hire a professional digital marketing agency. Because it will be hard for you to make podcasts on your own. It is a bit more technical.
PART 3: Which One Is Better For Your Business?
Following are some factors that help you choose the right option for you. Also, you can get a consultation from a digital marketing agency on choosing the best option. Consider the following things while choosing one among podcasts or blogs.

Audience

Resources

Your Team

Business Niche

PART 4: Blog Vs Podcast: Can You Go With Both?
Some online businesses may ask that can they go with both of the options? Then the answer to this question is as follows.
Do If You Need
If you feel that your audience or customers can engage with both techniques, then you can choose blogs and podcasts at the same time.
Don't Do Unnecessarily
But if you feel that your audience is not engaging with podcasts, then you should stop creating podcasts. Hire a digital marketing agency to make your blogs rank higher on Google.
 
Both of these technologies have different benefits for businesses. Ask a few questions to yourself while choosing the right option. What is the service or product you offer in your business? What kind of audience do you have? Try to research a bit about the business and audience before you start writing blogs or producing podcasts. Get help from a digital marketing agency to make the final decision and get started.