Career Opportunity In Digital Marketing In 2021

By Author: Shweta
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Career opportunity in digital marketing in 2020

Digital marketing is exploding, Google makes over a hundred billion a year through ads, Facebook generating over forty billion a year through ads.

How you can start your career in digital marketing

Step 1

So here's what the first thing you start your own website, this is the first step you need to go out. Create a WordPress blog or any type of site. I prefer WordPress but you need to start a site. The best way to learn marketing is to start your own web site.

Step 2

Take all the competitors you have, if you don't know what they are you already created a website and it should be a site that your passion about the industry that you're in if you don't know any competitors take those key words whatever industry you're in like astrology or marketing Google from you'll find URLs pop them into a tool called ubersuggest. These are all the URLs that are ranking for these key words you're going after this will show you how much traffic your competition is getting per region.

It’ll also show you the top pages that your competition is ...
... getting traffic from and it shows you all the keywords that are driving traffic to your competition.

the next thing you need to do is click on the top pages report, the top pages report will show you all the top pages for all your competitor how many visits are getting to each of those pages, how many social shares do they have, how many backlinks do they have and here's what I want you to do next now that you have this data go look at those top pages you know figure out which key terms are driving the traffic have high volume high cost per click and a low searched difficulty because these are the ones that are the easiest to go after first have the most valuable traffic go look at those pages then write a better version of that page don't just create something that's similar one-up have better images better videos whatever it may be go above and beyond.

Step 3

Next step for you is to promote your content. so you want to take all the people that link to your competitors you've seen that from ubersuggest it shows you a laundry list of all the people that link to your competitors what you want to do is reach out to all those people and be like

Hey John
I notice you linked up X Y& Z [article link]
I have a similar one that just came out but mine covered 1, 2 and 3 that theirs didn’t’ it
Cheers
Your name
Sending that simple email to hundreds of people I'm not talking about 100 people I’m saying hundreds 200 300 400. You’ll notice that some of those people start linking back to you boost your search traffic and you're also gonna get referral traffic. Referral traffic is huge the other beautiful part about ubersuggests is it shows you all the popular articles based on social shares.

You to go to Twitter search type in that URL of your competition I'll show you all the people who share that content on Twitter hit them all up ask them
Hey John
I know she shared X Y & Z article from author ABC
I have a similar one that just came out but mine cover is 1, 2, 3
If you like it, feel free and share it.
Cheers,
Your Name
P.S. let me know if I can do anything for you

Sending those simple articles and emails out or more sub messages you'll get more social shares. you do that with links you're not doing that with emails you're gonna get more traffic as you get more traffic you’ll start getting results.

Next thing, you to do is start collecting emails it's not just about getting people to your site it's about building a brand you can't build a brand without collecting emails you can use free tools like a Hello bar, leverage sliders, pop-ups.

It’s a great way to collect more email addresses so then, when you get people to come back to your site you'll start building a brand. As the XE of google once said brands are the solution he was talking about figuring out what site to rank at the top of Google and also combating things like fake news. for that reason you want to build a brand and they say, when you get people back to your site seven times you're much more likely to build a brand.

The Next thing you to do is install a free tool called subscribers this leverages push notification.

what subscribers allows you to do is have people subscribe to your site with just one click and that way you can just keep getting them back to your site. through their browser notifications has amazing results especially when you combine that with email.

The last thing, you to do is start selling something well just a physical product service doesn't matter you can do lead generation you can sell products to affiliate marketing I just want you to sell something because when you learn to sell you're learning the full suite of marketing it's not just about driving traffic you need to convert those visitors into customers and if you want bonus if this all you guys who are you know overachievers run an AV test there's a lot of solutions out there like crazy that allow you to do this but you can wanna AV test to maximize your conversion rate once you've done that you'll jump start your career into digital marketing.

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