Top Video Marketing Platforms To Grow Your Business

By Author: vipulteja
Total Articles: 1
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It’s all about the videos. TikTok was THE most popular app across India second only to Google or You Tube. The astonishing reach and power of TikTok was probably the very first time businesses realised the power of Video marketing across different channels. Even though TikTok got banned, during its run it made everyone understand the popularity & reach that videos can achieve.
Fast forward to 2020 & its videos all around the internet. So are the video sharing platforms &short video advertisements. What once was a fresh trend has now started to become a ‘new normal’. Throwing everyone into confusion is the number of video centric social platforms that are being launched everyday.
Here let’s look at Top Video Marketing Platforms that will definitely help your business
You Tube
It’s a hardly a secret. Hardly something that needs to be told to someone that is planning on video advertising. You Tube is popular & if you are starting on video marketing, your strategy should be centric on You Tube.
• Creating ads for You Tube video with the right keywords will definitely ...
... improve brand recall & overall reputation
• The SEO benefits from You Tube used to full advantage can get you 100% good rankings.
• And if your video is super relevant and optimized, Google might rank it under their suggested videos as well.
Instagram
This visual storytelling platform has grown to be the No.1 way to connect with the growing Youth Population. According to Napolean Cat There were 80, 590 000 Instagram users in India in January 2020 with 18-24 age group being the largest user group.
• In the last few years Instagram has brought in game changing updatesLive video, Instagram story templates, IG TV and lastly Instagram reels( after the TikTok Ban) .
• Video marketing in Instagram lends a personal connection to the brand identity.
• With the right content brands can stay trendy and relevant to the young consumer base for a long time.
Facebook Watch
Facebook launched Lasso, a platform similar to TikTok, it didn’t work. But that was not the fate of Facebook Watch. It’s growing to be pretty useful for the otherwise bad year for Facebook as an application.
• With corona lockdown stretching beyond expectation Facebook watchfound new users & newer popularity.
• Since Adverts cuts in the middle of a video in Facebook watch (no skip ad as well) there is no way users are going to miss your brand content.
• Facebook Watch parties can bring larger audience together because unlike Instagramit isn’t a tight knit personal space.
• For watch parties, videos can also sync up so everyone watches content together at the same time.
Video Marketing with Facebook can be extremely successful depending on how well you utilise it because it is still the only social media platform with maximum number of users & Businesses.
Snap Chat
Snap Chat was very popular in the beginning, it became way popular than anyone anticipated it to be. There was a time when everyone was on Snap Chat with the users watching 10 billion videos per day (2 billion more than Facebook’s number of daily video views at that time) .
And then Snap Chat brought in trashy updates, drastic design choices. Snap Chat was lying dormant for a long time only to bounce back a strong player.
• Introduced popular features like Stickers, Geofilters, Lenses, Snap Map, and Discover.It also plans to introduce shows on the platform.
• The total daily video views by Snapchatters toppled 14 billion this year & India has the second largest user base for the application (First is United States).
• Also Snapchat covers the whole screen. When a user opens your snap, it fills their smartphone’s whole screen. So even if they see your brand briefly, their attention would be full &undivided.

Vimeo
Vimeo is an extremely interesting platform. It’s a OTT platform that allow free video sharing along with subscription service for original content. Even though Vimeo was banned from India in 2014 by the Indian Government alleging terrorist activity, it also lifted block in the next year. Not as popular as You Tube but it does have niche audience.
• Its more community driven platform and it also allows to create one of kind videos with the help of marketing professionals in Vimeo Community.
• Vimeo is known for its high quality video marketing content.
• Though it has not been used by the Indian marketers its offers amazing opportunity & services. It can be a game changer when the popular video marketing platforms services would be exhausted.
• Recently it also launched online market place to connect videographers with business looking for video content. Pretty Super deal for ad film makers or video marketing agencies

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