Top Benefits Of A Catalog Management Software

By Author: Shane Emerson
Total Articles: 36
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Catalogs influence purchase decisions a lot more than websites or TV advertisements.
Today’s customers demand rich, consistent product information from the seller, and if you fail to satisfy their needs, they won’t look up to you the next time.

To fulfill your client’s demand, you need to manage your catalog effectively.

Steps to manage your catalog:

eCommerce catalog management might seem easy as you have to arrange catalogs for your products correctly.

But, this will be very tedious as it needs long hours to manage all the catalogs for specific products at the same time.

The steps include:

1. Product options:

Products usually vary by price, color, size, ratings, etc. So when you are managing a catalog, ensure that you deliver as many product options as you can.

2. Collection:

Your clients might like a single part of a product and might want to buy all the available product elements. e.g., If you are selling only one piece of a drum set, the ...
... buyer might like your product, and hence they can ask you for the whole drum set. In that case, you need to have the complete kit of the product.

3. Serialization:

People do not remember the big and messy names of products easily. Hence they prefer placing a code or serial number for all products accordingly.
Hence, make sure you provide the serial number for each product before you show the catalog.

Is there any solution?

Yes! Did you realize that everything is getting modernized these days? Humans are not putting much manual effort into their work, the way they used to do.

Starting from turning on the fan to switching off lights, everything has been automated these days, and so has the catalog management.

A Catalog management software would do all your jobs with just a few clicks.

Catalog management software has features that let you :

1. Sell on Multiple Channels:

It has been a challenge for the sellers to manage product data across multiple sales channels like Amazon, Flipkart, etc

Each of these channels demands a specific design of your product so that it can be adequately listed.

So, how would you keep all these reminders in your mind of what channel requires what data for listing? If you fail to do that, your data won’t be published anywhere. So, It is better to use Catalog management software to do all your listing procedures in no time.

2. Arrange Customer-specific Pricing:

Product price varies from manufacturer to manufacturer, and the person who is buying them. This is usual in B2B selling.

Customers can have their pricing sheets. It is imperative to maintain all this information regarding pricing because if you do not mention the right price to the right customers, people might lose interest in having a look at your catalog system the next time.

3. Standardize Third-Party Product Data:

It becomes confusing for the customers to look for the same product on various websites with different name tags.

e.g, one supplier might use Rd for a red-colored HP Printer while some may use RED for the red-colored HP Printer. In that scenario, the customer who is willing to buy that HP Printer might get confused.

So the merchants need to have standard product data. It is indeed tedious, requires a lot of research from various eCommerce platforms and other distributors and manufacturers.

So, why don’t you let the catalog management software do the job for you in just a blink of an eye?

Catalog management software has a feature that standardizes every product data, comparing it from millions of other eCommerce platforms.

Does it provide aggregated catalog management as well?

Aggregated catalog management refers to the process of aggregating or collecting product data of a single product, such as price, nametag, from all other manufacturers and distributors and publishing it on a single eCommerce platform with the standard product data.

Say, for example, a distributor provides a laptop with an intel i9 processor at the rate of 90k, and another is providing the same laptop with the same processor but at the rate of 85k.

It becomes apparent that resellers look for as many discounts as they can. In this case, the reseller would buy the laptop from the second distributor as the price is low with all the requirements satisfied.

Have you ever thought how time-consuming and chaotic this job would become when any merchant would research and arrange all the information accordingly?

Rather than worrying so much, switch to a catalog management software that would ease all your work in just a matter of seconds.

Catalog management software has a fantastic feature that would help you to sequentially list all the information regarding a specific product data after aggregating data from tons of other websites and hence lets you save your time and efforts.

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Conclusion

In this busy world, everyone wants their job to be done within a limited time.

So that people can spare their time doing other jobs that need efforts from human minds.

When it comes to catalog management for IT products, one should prefer a catalog management software rather than setting up a team to do control the overall management.

Automation has taken over most of the jobs; AI is being used everywhere. Please change yourself with time; otherwise, you will surely fall behind in this challenging and busy race of life.

Shane is an American writer for various digital news publications. After being in the ecommerce industry for more than 15 years, Shane has a good understanding of what it takes to make an ecommerce business successful. His articles give insights on the latest trends in the B2C and B2B ecommerce industry. His ecommerce coverage is robust and provides everything from best ecommerce platform to improving your website site. He also likes to cover newsworthy events related to business management software, customer relationship management (CRM) and Quoting software.