What Is Public Relations And Why Is It So Important?

By Author: TYC Communication
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What are Public Relations?

Public Relations is a practice of deliberately managing the release and spread of information about an individual, business or brand to the public. A public relations management company handles the communication aspect and the reputation building of their client’s company typically through handling messages with the press. Their main goal is to increase the brand's visibility by focusing on the target audience and creating more awareness with reputation management.

What are the different types of PR?

A good PR company in Delhi will mainly focus on:

● Media Relations- which entails dealing with the media through press releases, scheduled interviews, and press conferences. The goal here is to generate positive coverage of their client’s business or brand image.

● Community Relations- which is to build the company’s relationship with the local and not so local community to generate more positive exposure of the brand or the product. Some reasons for doing that is to improve ...
... the company’s ethical reputation by ‘giving something back to the community’, generating more interest in their products and brands, changing the mindset of people about a particular issue, etc.

● Corporate and Social Responsibility- which includes improving a company’s reputation for ethics, community and charity work, and environmental responsibility. This hugely affects the business organization and its practices.

● Public Affairs is also known as lobbying and means getting the government on your side and is aimed at for instance framing the legislation in a way that makes the client sell their product more.

● Crisis Management- is for when the disaster strikes with things and instances that could destroy the reputation of the company like faulty products, an employee accused of wrongdoing, company officials arrested for wrongdoing, etc. This process has to be quick and effective and the PR management company should be able to spin the issue in their favor.

● Social Media- where social media platforms like Facebook, Instagram, Youtube, Twitter, etc are used for marketing the brand and its products. It allows the company to show its more authentic and lighter side to its followers and there is constant engagement which makes the people feel connected to the brand and get regular updates.

● Employee Relations- which is a form of internal public relations, of giving the employees a positive view of the company they work for as the goal here is to keep the employees motivated, loyal, and satisfied. This is a more action-oriented process.

● Integrated Marketing and Communications (IMC)- which is not exactly public relations but it includes everything from advertising to media relations to internal communications to ensure that there is a consistent message which is provided and serves the overall strategy well.

What are the different areas that are managed by the PR companies?

PR management services in Delhi typically manage the following sectors:

● Entertainment and Media

● Fashion and Lifestyle

● Art and Culture

● Health and Hospitality Sector

● IT industry

FMCG and Consumer Durables to name a few.

The author is an experienced writer in the PR Management field and has written so many articles related to Digital Marketing, Branding Companies, Media Relations & PR Company , and other topics.