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Virtual Reality: Redefining Media And Entertainment
From early-day campfire storytelling and court entertainment to the modern-day games, television and films, the entertainment industry has indeed come a long way. With the fast-paced advancement in technology, the entertainment industry is in for a revolution.
Virtual reality is radically changing the way we live and how media is created and consumed. If there’s any industry that has embraced the technology like its own, it’s entertainment and with the emergence of virtual reality, it continues to be one of the fastest growing sectors.
The entertainment industry is one of the most enthusiastic advocates of virtual reality, most noticeably in movies, games and the virtual world. This advancement is not just limited to the movie watching experience alone, but also in the way it is delivered to the audience, or more specifically the means through which it is delivered.
Where media is concerned, fake news spreads like wildfire due to the widespread use of social media platforms. This puts a question mark on the credibility of the whole news industry. But media ...
... too is using virtual reality as a way to regain their reliability.
For the last several months, companies have delved into the revolutionary technology as a new frontier for storytelling. Furthermore, some media and entertainment firms are also beginning to invest in VR companies. As the popularity of VR continues to grow by the day, people are beginning to realize the massive potential that virtual reality has in entertainment.
Virtual reality is a technology whose entertainment value is becoming more and more sought after. Moreover, people seek new experiences and the huge amount of possibilities that VR brings with it has only just scratched the surface.
Similarly, the media and news industry aren’t far behind when it comes to adopting an innovative technology to reach out to their audience. VR allows the audience to connect with news content in a deeper way and experience the story in the first person.
This said, virtual reality doesn’t come without its own challenges. It is a common perception that virtual reality is isolating individuals from the real world and diminishing social interactions. But humans are social beings and are bound to figure out a way to connect, and VR has emerged as the big solution, connecting individuals from distant locations and allowing them to share experiences.
The immense possibilities that VR has, has also paved the way for smartphone apps like Proxgy which have incorporated the technology in a unique way for media and entertainment. Proxgy allows customers to get up-close and personal with their favourite news channels, media houses, and trendsetters around the world.
The VR technology seems to bring enormous benefits to different fields in the entertainment industry – from theatres and museums to football matches and music concerts. The impact of virtual reality is extremely powerful and if used in the right way, it will raise the level of empathy for events occurring in distant corners of the world.
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