The Promotional Pen - A Popular Promotional Choice

By Author: Razvan Jr
Total Articles: 273
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The promotional pen has been around for a long time. In fact they are the most popular promotional item. They are distributed by a large number of companies from all backgrounds from retail to service industries. In 2008, the Advertising Specialties Institute did a survey from which it resulted that writing instruments are the most commonly owned form of promotional items. 54% of respondents surveyed owned promotional writing instruments. There are three main reasons why promotional pens enjoy such huge popularity.

Cost - many consider it to be the most important one in the current situation where every pound counts. Promotional pens vary greatly as far as their price range is concerned - starting from a few pennies to high-end pens that cost a small fortune. Plastic pens are a hit with companies using direct mail or exhibiting at trade shows. These promotional pens make a great giveaway due to their attractive price and they look great too! The range of types and colours is unlimited. Certain styles can have colour matched components or full colour printing to be even more in tune with your brand. Even with a small budget ...
... you will be able to choose an option that will satisfy all your needs.

Usability and Versatility - pens are a popular item that most people would keep handy. And with the range of types and colours on offer promotional pens can fit any situation or environment. The range of pens includes retractable pens, twist pens, stick pens, pens on a string or lanyard and small enough pens to fit in any handbag. The 2008 survey noted that approximately 81% of promotional items are kept by recipients because they are considered to be useful. This practicality makes them such a popular promotional item recognised by many businesses and clients.

Logo Exposure - the Advertising Specialties Institute survey noted that during its lifetime, a regular promotional pen will have about eight owners. In other words, if a business owner buys 1,000 promotional pens, they will get approximately 8,000 logo impressions. The same survey revealed that 24% of the respondents surveyed were more likely to do business with an advertiser on items they receive. These numbers can give an idea of the intensity of the logo exposure and a result of advertising through giving away promotional pens.

The arguments above give an indication that promotional pen will remain a popular corporate gift due to its affordability, practicality and marketing potential. The promotional pen is a strong marketing tool that is highly valued by the recipients.

Carat Promotions is a leading supplier of promotional merchandise in the UK. Order your promotional pens and other promotional gifts now by following this website - www.carat-promotions.co.uk.