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Leading Agro Chemicals Manufacturers Step Up Their Game
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One of India’s biggest agro chemicals manufacturers, the Aditya Birla Group, under the aegis of its group entity Aditya Birla Chemicals, has now turned to a dual-pronged strategy of sustainability and innovation to drive future growth. There are several brands such as Oorja, Birla Shaktiman and Vardan that are driving the success story for one of the most progressive and innovative agricultural chemical companies in the country. The core primary offering includes organic and customized fertilizers, there are multiple crop, seed and plant health protection products including insecticides, herbicides and fungicides alike. The goal here is the enhancement of overall productivity throughout a diverse crop range.
This leading chemicals supplier offers Urea (neem coated), soil health and CFG (customized fertilizer grade) products under Oorja. There are several PHP (plant health products) under the aegis of the Purak division as well. These are all encompassed within the brand portfolio of the Birla Shaktiman master brand. CFG equates to ...
... SHP which is specific to particular crops and fertilizers that are specific for diverse types of soil. CFG caters to micro nutrient and nutrient requirements including the crop type and condition of soil in a specific location. Oorja is an SHP (soil health product) cum organic fertilizer.
Birla Shaktiman has its neem coated urea for instance, which is a nitrogenous fertilizer with 46% nitrogen content that fulfills crop requirements to the hilt. This enhances efficiency of nitrogen usage while slowing down urea nitrification and controlling nematodes that are soil borne in tandem with termites and other pests with pesticide attributes. It also keeps a check on overall leaching, thereby lowering scope of contamination of underground water. Birla Shaktiman Vardan is another popular offering in addition to BentoS or Bentonite Sulphur which has Bentonite clay and sulphur as the key elements. Oorja also helps in enhancing organic carbon content in soil along with capacity for holding water, crop fruiting and flowering and Rhizosphere development. Aditya Birla Chemicals also offers several seed products, catering to wheat seeds, paddy seeds, rice hybrids and corn hybrids along with plant health products including Boond SOP, BS Boond, Riddhi, Calcium Nitrate, Boond and Znka Liquid+ among others. Other crop protection offerings cover herbicides, fungicides, PGR and insecticides among other segments.
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