New Digital Marketing Trends That You Can’t Ignore In 2020

By Author: yogesh sashi
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New Digital Marketing Trends that You Can’t Ignore in 2020

Here, we are giving detailed points, changes occurred in digital marketing trends. Know more changes by learning digital marketing courses in Chennai

Social Commerce: Now, you can make purchases on social media

Social media websites such as Instagram have developed a new feature called shoppable posts using which a user can be redirected directly to purchase a product as displayed in an image.

Shoppable posts use the philosophy of striking while the iron’s hot – in the moment a customer displays interest in a product, they are redirected towards the product page for an instantaneous and seamless purchase.

User Generated Content (UGC)

The need for authenticity in content has never been felt as much as it is today. This is perhaps a side effect of carefully curated social media feeds or an overload of influencer activity. However, user generated content is one tool to bring back the personal touch – it’s real, relatable and unique.

Artificial Intelligence
Artificial ...
... intelligence is revolutionizing every industry around the world. Digital marketing is no different. Artificial Intelligence (or AI) brings with it the unique ability for companies to collect and analyze user data to increase the relevance and personalization of marketing communication. It also gives brands the opportunity to engage and communicate with their customers. Chat bots, data analytics are common aspects of AI that every company must incorporate this year.

Augmented Reality

Digital marketing is a way to set your company apart in the digital world and capture the attention of users. What better than the novel technique of Augmented Reality (AR) to create buzz? In digital marketing, AR may be used for branding purposes, increasing the creativity and attractiveness of advertisements as well as to ad enticing features such as try and buy, etc.

Blockchain Technology
Blockchain may be the most disruptive technology for the digital marketing world. It essentially enables transactions between two parties without the need for third-party verification. You may be wondering about its relevance in digital marketing. It’s huge. The impact will be on customer privacy, a key concern in digital marketing today, and an increase in transparency.

Big Data, Big Benefit

Everyone in the digital marketing world has heard of big data, and the revolution it has brought about in the industry - specifically, in changing the way businesses function. The benefit of big data lies not within the data, per se, but in how companies use it. From cost reduction to product development, the huge volume of data may be applied anywhere.

Customers are using their voices – to make their next search

One of the greatest advancements in digital marketing is for customers to be able to use alternate means of input. Move over text, voice searches are here.

Today, smartphones, laptops and tablets are all equipped with specific voice search tools, not to mention the rise of portable speakers and virtual assistants. 55% of teens and 44% of adults use voice search on a daily basis. What for? To enquire about restaurant locations and make reservations (54%), to get information about price (46%), availability (40%) and features, the works.

So, 2020 might be the year you make your business voice search compatible by adding it to your company’s digital marketing strategy.

Reverse Image Search: Find similar images

Reverse image search started out as a simple tool for a user to find related images on the internet. It has swiftly been grabbed by a number of search engines and ecommerce portals alike, who let you discover products similar to the one you are searching.

Reverse image searches can also help you build a library of backlinks, and will be helpful for when you create original visual content such as graphics, images, infographics, etc.

Content Marketing
There are not many digital marketing tools that can do what a comprehensive, unique content marketing strategy can. This isn’t just a trend, but one of the classics, and we suggest you never lose focus of this.

Instead, integrate the other trends to develop and evolve your content marketing strategy.

Position Zero on SERP

Position zero is the term used to describe the featured snippet block at the top of the Google search results page. Earlier known as the Quick Answers, this snippet occupies a distinctive and attention grabbing position on the SERP.

Ranking at Position Zero is, among other things through a mix of efforts in keyword research and providing crisp, relevant answers to the search.

SEO Structured Data

In the digital world, information is power. Structured data offers a standardized format to mark up the information about the web page. This information helps search engines like Google, Yahoo, Bing, etc. to understand the contents of the page better. This, in turn, has the power to completely change the results of the SEO strategy, including KPIs like SERP, CTR and even conversion.

Smart Ad Bidding

Bidding strategies are something that often take much trial, error and time to understand. Smart bidding is an automated strategy with the power to make life easier. Smart ad bidding makes use of machine learning to optimize for conversions or conversion value in every auction.

Not just this, smart bidding can optimize based on data from all campaigns. Thus improving the performance of even campaigns without any data.

Move beyond English, Multilingual SEO is here

Are you a local business? Then this one’s for you. Regional content is taking the world by a storm – across channels. From YouTube videos in regional languages to films and shows.

India has one of the largest digital footprints in the world, and many of these users are looking for content in languages that they know best. By 2021, the number of regional language speakers in India is expected to reach 534 million. However, there is still a huge vacuum of businesses that are equipped to cater to this audience.
Moving beyond Google Ads

The past few years with Google Ads have been good. In every sense of the term, Google Ads were pathbreaking for businesses, big and small. However, it is now time to move beyond them, and bring additional assets into your strategy. Other platforms including search engines like Bing, Yahoo and even Amazon, as well as social media websites like Facebook and Instagram offer opportunities beyond those that Google Ads do.

Targeting the New Demographic

The world is changing. Today, India has an extremely unique demographic, namely it’s young population – at 600 million people below the age of 25 years, no other country has as many young people as India does.

The young people have distinct, specific behaviours, and want to support businesses that they feel connected to in ideology. They want things done on their terms, from privacy to personalization and rapid development. In 2020 and the coming decade, this demographic forms the crux of any marketing strategy.

Learn digital marketing courses in Chennai at best training institute, and get to know new digital marketing trends.

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I'm Yogesh working as a trainer in DigitalAcademy360 offering digital marketing courses, Seo course, AdWords certification course in Bangalore with 100% Placements and Affordable fees. http://www.digitalacademy360.com/