5 Compelling Reasons You Should Get A Mobile App Developed For Your Webshop

By Author: Noah Nielsen
Total Articles: 54
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It would be silly to choose between a webshop and m-commerce today. Why? That’s because we are in the midst of a revolution fuelled by the adoption of smart hand-held devices out of convenience. Believe it or not, but statistics highlights the majority of online shoppers to have shopped from mobile devices and would continue to do so. This brings out the importance of every business having a webshop to go for mobile app development so that you don’t miss out on vital conversions.

The article today shall address all the Danish businesses seeking reasons to create mobile experiences for shoppers, besides webshop strategy and a mobile-responsive website. So, let’s get the discussion started without wasting any more time.

1. Simplifies user experience
Recount the instances when you tried to put something in your wish list or cart but had to put that on hold temporarily because you were not signed in to your account. It’s very frustrating from a shopper’s point of view if you realise. And this occurs only from a browser. Much of the challenges, however, alleviate with mobile apps. Since these ...
... stores in user details from beforehand, users can save time spent in logging in, every time they think of shopping online. So, if you wish the users to feel satisfied, approach a web bureau in Copenhagen and get a mobile app developed.

2. Leverages mobile device’s native capabilities
Dying to enhance the user experience? The answer is a well-developed mobile app. Why? That’s because it allows users to leverage their mobile device’s native capabilities like camera and GPS. Moreover, apps simplify the use of augmented and virtual reality, thereby creating an interactive shopping experience. Unfortunately, mobile websites hardly promise so.
There’s another advantage of investing in native apps. By doing so, you might take up significant storage space on your shoppers’ devices but at least, empower them to visit their favourite webshop anytime. The outcome? Happy customers, who are quite impressed by the on-the-go shopping experience and offline use that you gifted them with.

3. Opens up a marketing channel
Thanks to mobile apps, you can now reach out to every individual shopper and engage them with tailored content. How do you think is this possible? Well, it’s through social media integration into the apps, which stores customer preferences from beforehand and display only relevant offers to each customer. Moreover, there’s this advantage of sending push notifications to users whenever your webshop launches a special offer or your customers are near your outlet. Put simply, mobile apps act as a successful marketing channel, engaging customers with an omnichannel experience.

4. Minimises friction from the checkout
Imagine from the stance of a customer, would you go ahead and finish the checkout process if you find it cumbersome? This is exactly why most of your potential customers and even loyal ones abandon shopping carts. Now that you got the point, what do you think can you do as a business owner to smoothen transactions? Of course, build mobile apps and integrate mobile wallets into them to make transactions seamless. Moreover, features like facial recognition and fingerprint scanning further quicken the processing of transactions and authentication. So, think accordingly and act!

5. Makes customer experience more interactive
Thanks to technological advancements, you can now add AR/VR/AI to mobile apps and smarten them up. This shall directly have an impact on customer experiences, transforming them into engaging and interactive ones. Take, for instance, artificial intelligence. This technology has enabled chatbots and facilitated customers to find items they are searching for by the time they reach the checkout page. Soon, what seems amazing today, shall end up as a norm, heightening the fun element in shopping.
It's time you engage a web agency in Copenhagen to support your webshop through mobile app development for your business. Otherwise, your customer base shall never grow and there will always be a gap between you and your clients. Bridging of this gap, however, shall only help you reap benefits.

Author Bio:
The author finds joy in writing and expressing her opinions with readers. She is a full-time content writer in a renowned web bureau in Copenhagen. Her articles are mostly about technological trends shaping the development of businesses.