123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

Types Of Weibo Advertising You Can Acquire As Per Your Business Requirement

Profile Picture
By Author: Damon Za
Total Articles: 80
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Weibo is one of the most famous Chinese social networks, is a must-know tool for marketers who want to engross in the area of Chinese digital marketing. The outcome you can receive from Weibo marketing in China is similar to you doing digital marketing on Instagram or Twitter outside China. Nevertheless, to do advertisement on Weibo is a complex art to master as it has various ad options and functions. Therefore, the article will try to explain the distinct varieties of ads on Weibo through its functions. It might help you in understanding Weibo more enormously and make an exhaustive decision to choose that which Weibo ads suit as per your needs.

Types of WEIBO ADVERTISING you can acquire as per your business requirement

1. Banner Advertisements

2. Weibo Search Engine Promotion

3. Fan Headline (“Fan stop”)

4. Fan Tunnel

BANNER ADVERTISEMENT

This advertisement is at the top of their website and pages of the mobile APP. The advertisement of the banner is more like a backlink that would lead you to the homepage of the advertiser when you click on it.

WEIBO SEARCH ...
... ENGINE PROMOTION

On Weibo’s discover page, there is a search tool for helping the users in finding what they are looking for. The point at which marketers are required to focus is the Weibo search bar as they like to offer the hot search list and the search keywords for ads would be listed on the top within a tag “promotion”. If your keywords are preferred already, you might not need to focus too much on it. If not, you might need to spend more expenses on it. But it is worthy of your consciousness.

FAN HEADLINE

Fan Headlines is the other famous advertisement option on Weibo. It could promote the account or the content being posted on Weibo directly by you or through other famous Accounts. And the publicity is fast and efficient. Besides, the Fan Headlines are updated on a daily basis and have a distinct column based on the target users. The Fan Headlines can be defined in three types:

• Fan Headline for Posts

• Fan Headlines for Others’ Posts

• Fan Headlines for Accounts

FAN TUNNEL

The development of the Fan Tunnel is almost the same as the Fan Headline. Nonetheless, Fan tunnel also publicize accounts and APPs.

MAKE A CLEAR GOAL ON WEIBO TO MOVE FORWARD?

When it comes to Weibo you need a clear aim. Making an official account and building a follower base amounts to nothing without a standard vision and series of content.

With marketing, you need to merge visibility, branding, reputation, and infrastructure of sales to make sure that you attain a long-term ROI (Return On Investment).

Weibo plays a crucial role in the process of sales as clients in China are conventionally social, the term ‘social commerce’ is frequently banded around but it is true.

Consumers look forward to this experience of quality with brands on social networks in a way we don’t in western societies. You have to be diligent, not just in choosing quality Mandarin content but also engaging the consumers & prospects through comments.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat, and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.

Total Views: 258Word Count: 543See All articles From Author

Add Comment

Marketing Articles

1. The Top 3 Abm Marketing Tools For 2024
Author: SalesMark Global

2. Social Media Marketing Agency
Author: Smith Jones

3. Unleashing The Power Of A Digital Marketing Company In Ghaziabad: Spotlight On Hobo E Services
Author: Hobo e Services

4. Top 10 Benefits Of Using Facebook, Twitter, And Instagram Widgets For Website Engagement
Author: richard

5. A Beginner’s Guide To Crafting A Winning Demand Generation Strategy
Author: tim seifert

6. Top 10 Social Media Wall Tools For Conferences & Events In 2024-25
Author: richard

7. Top Social Media Marketing Companies: A Spotlight On Hobo E Services
Author: Hobo e Services

8. Iron Rod Price Per Kg Today: Understanding The Cost And Key Influencing Factors
Author: vamshi nakkaraju

9. Five Simple Strategies To Effectively Grow Your Dental Office
Author: Marketing Agency for Dental Offices

10. Laser Welding Machine By Sltl Group: Perfect For Your Business Needs
Author: Alex

11. 10 Budget-friendly Ways To Generate Leads For Your Business
Author: Mds media

12. Digital Marketing Agency In India: Hobo E Services Leading The Way
Author: Hobo e Services

13. Ineffective Sales And Marketing Alignment: The Hidden Barrier To Business Growth
Author: Demanday group

14. Best Seo Company In Ghaziabad – Hobo E Services
Author: Hobo e Services

15. Best Digital Marketing Services For Lawyers – Hobo E Services
Author: Hobo e Services

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: