A Comprehensive Guide To Creating A Social Media Marketing Strategy From Scratch

By Author: Joe Donnell
Total Articles: 4
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Building up a social media marketing strategy for your business, set up in Sligo, Ireland, is not as straightforward as you think it to be. The process involves narrowing down to the most fitting channels to working out a content strategy and everything in between. For businesses that are starting from scratch, it’s quite challenging, which is why we brought forward this comprehensive guide to let them identify their social media marketing goals, draw interests to their site and help them optimise the outcome. Let’s go through the steps to achieve them.

Step 1: Figure out a social marketing goal for your business

Now, the first and foremost thing is to figure out what holds the greatest importance to you and your brand. It could be capitalising your existing social presence or adding more followers through reach. If you look out a bit, you will come across the following priorities of marketers today:

• Creating brand awareness through tailored content, embodying your values and personality. Avoiding a stark promotional approach is wise nowadays.
• Reaching out to folks who haven’t ...
... had any experience with their brand.
• Leading traffic to their website through social ads.
• Encouraging social purchases by announcing new products.
• Working on engagement through messaging and user-generated content.

These are just some of the examples to grab an idea from. Put simply, don’t complicate your social media strategy and get distracted by too many objectives.

Step 2: Identify your target audience

Never, we repeat, never assume your audiences. Rather, leverage social media analytics tools to collect demographic data and the interests of various sections of the population. Most of them are available around you. For instance, expect high-earning users on Facebook and YouTube, whereas the millennials and Gen Z crowd Instagram. If you are targeting women, find them in Pinterest and if your eye is on well-educated base, switch to LinkedIn. However, do not base your research on them, rather go the extra mile to find out about your customer demographics and the networks they are spending most of their time in. An agency specialising in social media marketing in Sligo, Ireland can help you out in identifying them.

Step 3: Determine the vital metrics for your business

Always remember that an effective social strategy lies in data that align with a brand’s goal. Indirectly, it established the importance of social metrics, which is not necessarily the number of paid and organic likes hit on Facebook, but click rate, hashtag performance and sentiments expressed by your target audience.

Step 4: Review your competitor’s social presence

The idea is to draw insights into what promotion strategy works for your competitors and what doesn’t. Based on that, adapt your campaigns so that the success rate is high. But before all that, locate your competitors by looking up for the most common keywords and associated phrases.

Step 5: Invest time in creating engaging social content

There’s no doubt that every social media marketing strategy revolves around content. So, make it engaging enough to pique your target audience’s interest. It could be anything like finalising a theme and building content around it or getting them talking through an interactive one. Short interesting videos and stories on Instagram or Facebook can also serve your purpose well. Ask any digital marketing agency in Sligo to do it for you on your behalf.

Step 6: Be punctual

Always bear in mind that customers may or may not operate on your time but you need to respond to them on time. For instance, post on social media only when you know you will be available to answer the forthcoming queries. While some choose the evening, some don’t. Think about the most opportune time for your brand. Also, make sure you leave no customer question unattended and impress them with prompt replies.

Step 7: Analyse your efforts

To check the success rates of your campaigns and make small tweaks based on the metrics in real-time. After all, social media is evolving and if you wish to triumph over your competitors or leverage the most of your current campaign, you need to learn from your past ventures and implement the takeaways in your next strategy.

Step 8: Collaborate with your team

Believe it or not, but this is of utmost importance. Hence, always create shareable reports so that your team members can have a look at them and brainstorm together with you to land the most effective campaigns.
And with this, we come to the end of our write-up. We hope it served your purpose. If you are seeking a specialist in social media marketing in Sligo, Ireland, we would like to draw your attention to Social Biz. Get your strategy in place with the support and valuable insights from this agency and thank us later.

Author Bio:
The author is a passionate writer, who is mostly seen playing around with the latest buzzwords and writing around them, including digital marketing agencies in Sligo. When she’s not doing that, you will find her hanging out with sociable people like her.