8 Questions To Ask Before Redesigning Your Website

By Author: Online Consulting
Total Articles: 5
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Your website is the forefront of your business. It can set first impressions, it can bring in continuous income and it can bring new business. But a bad user experience can do the complete opposite. In this day and age, every business is assumed to have their own website and if you don’t you will fall behind very fast. Here are 8 questions to ask yourself before redesigning your website.

Does it meet your business goals?
Your website should be designed to help your business improve and perform as needed. If you sell products, your website should help you show off those products, advertise any sales or limited items, and help sell them. If the website can’t do that effectively (for this example) then it may be time for an upgrade.

Could it be doing better?
Take a step back and look at your website as a whole as think of these three questions:

What is the goal of my website?
Is my goal being fulfilled?
Could my website perform better?

If you couldn’t answer one of these questions confidently, it could be time for a redesign. Ask some friends or colleagues about your site ...
... and see what they think of it. Compile your results and you’re sure to narrow down some areas that you can improve. Sharing these ideas with a qualified website consultant can greatly help them to bounce some ideas of you and help give a focused direction to achieving a more effective website.

Are you happy with your traffic?
By traffic, we mean the amount of people that interact with your site. How many people are finding your website, interacting with it, and making purchases? If you don’t know these statistics, it can be hard to know when a redesign is needed. Increasing website traffic is tied to improving your seo, and with proper analysis of these stats, you can make calculated and impactful changes which will improve visibility of your business.

Can your budget support a redesign?
A website redesign isn’t a quick flick of the fingers. It can take time to properly compile data and resources into changing your website. You need to determine whether your improved website is worth your time and money, to assist your business in finding and keeping new clients or whatever your goal for the website may be.

Does its content reflect your business values?
Whatever type of business you run, you want to ask yourself if the content on your site truly represents what your business stands for. Eg, a law firm believes in justice, honesty and the truth. Their site should reflect that in its words and available services. If you’re having trouble articulating the right paragraphs to express this, we provide quality copywriting services to get the content you need on your site.
Does it set the right tone?
Website design can go a long way in bringing in an audience and keeping it. If your company is a bit more laid back and casual, its okay to use brighter colours and friendly fonts. If you want to convey seriousness like a law firm, pick your colour palette thoughtfully, and go with a professional, yet elegant design. We have many simple and elegant website designs available if you need some ideas.

Is it fit for all devices?
Many people browse the web on their smartphones nowadays. You want to make sure that your website can adapt to any device shape. Test it out now! If it doesn’t, we’ve helped design fast and mobile friendly websites for many of our clients already, which can adapt to any screen size.
Are you happy with it?
When you look at your website, are you satisfied with it all? Going through the tabs, do you like how it's presented, the fonts, the colours, the content and pictures? Has your website updated with any new business values or changes to personality or behaviours? Do you provide any new services that aren’t listed? If you’re not completely satisfied with the current state of your website, it may be a big sign to redesign. If you want an experienced team to look at your current site, establish your goals and new visions, talk to Online Consulting. We are a website development company on the Northern Beaches who have worked with many websites for years, and can offer a wealth of knowledge, copywriting services, SEO services and more.

More details here: https://onlineconsulting.com.au/service/web-development/