Advertising In The Digital Economy

By Author: AnitaRay
Total Articles: 32
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Digitalization has ushered a sea-change in commercial activities worldwide. From leisure activities to academic services, almost everything is available online. The growth of this virtual field has naturally opened up a new field for advertising. An online advertisement would reach a large number of people who use the Internet, be it on browsers or apps. Advertising in this modern digital economy has several perks.

Targeted Products: By recording the metrics and statistics of the advertisements, a company can track what exactly the customers want and tailor their products accordingly. Moreover, several technologies allow one to send advertisements to specific individuals.

Facebook Ads, for example, would send your advertisement to audiences with interests you specify. This makes advertising more efficient, as unlike the conventional ways of advertising where an advertisement was displayed to a broad audience in general, companies can now select highly targeted audiences.

Larger Audience: Although the audience is highly targeted, which means the ads are shown to select people, online advertising allows one ...
... to reach out to a much larger audience. Geographical boundaries are no longer a hindrance for advertising. It also helps companies gain popularity. Moreover, the targeted audience doesn’t limit the audience. Instead, it reaches a larger number of people who might be interested in the products or services.

Other Advantages: The list of these advantages goes on and on. Placing your ads online and tracking their statistics would allow you to get an insight into which ads are being more effective. Thus, you can customize your keywords, content, etc. in your future ads accordingly and therefore attract more customers. Online advertising allows a smaller company to compete with much bigger ones. For example, a paid ad in Google can put your company among the top results of the search engine.

As we can observe here, the advent of advertising in the digital economy is no less than a revolution. Online advertising also comes in a much larger variety and facets than offline ones.

Online Ads: Google Ads and Double Click are good options for doing pay per click and other types of ads through search engine marketing and websites. There is Bing ads as well as many other independent ad servers and networks that can help with advertising.
SEO: Search Engine Optimisation, also known as SEO, is one of the best ways to advertise your products and services via search engines without paying for ads. Proper choice of keywords, neat and easily accessible website architecture, and some other factors can push your website or blog to one of the top search results. You don’t need to worry even if you don’t know how to do these, as an SEO expert can help you with it.
Social Media Advertising: There is a large variety of social media platforms each offering their unique advantages and options to reach out to a large number of people. Facebook is one effective way to reach a large number of people.
Content: Content is one of the most important activities and building blocks for any type of online advertising. Content must keep the audiences engaged, along with spreading the word about a company and its products. Content needs to be created for a variety of styles, such as leisure reads, informative blogs, or even in a direct manner of marketing.

Images and videos always attract audiences more than text. An eye-catching banner on a website is sure to stand out and pull the attention of the people visiting the site. Several online tools and plugins can help you optimize your ad, thus earning you an even larger audience while making your ad more compelling. It is quite evident that for advertising, the digital economy is a field full of opportunities, with a large variety of options, strategies, and better audiences.

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