Private Label Hand Sanitizer: Explore The Business Of Custom Branded Hygiene Products

By Author: Shailesh Gajjar
Total Articles: 162
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Business is all about understanding the needs of your customers and addressing them efficiently. A smart businessperson knows the pulse of the market and responds to their customers with a product that solves their problems. In the current situation, where the entire world is fighting the Covid-19 pandemic, only one thing occupies the mind share of your customers. It’s their health and well-being.

People all over the globe are buying hand sanitizers in large numbers and the global demand manifests that it is the right time to be in the business of hand sanitizers. It is one of the fastest growing products in the healthcare and cosmetic industry.

Rising Demand for Hand Sanitizer

According to a report in Businesswire.com, USA is the largest market for hand-hygiene products. Due to the constant exposure to epidemics such as SARS, H5N1 Avian Influenza, H1N1 Flu Virus and the current Novel Coronavirus, the demand for hand sanitizers has grown exponentially. And, it is expected to grow over the next two years as well.

Marketwatch.com mentioned that the global hand sanitizer market is expected to reach ...
... $3.65 billion by 2026. The projected market growth rate is 12.3% CAGR during the same period. As consumers have shifted preferences to convenient hygiene products, hand sanitizers in the form of gels, foams, sprays, wipes, etc. have become quite popular.

Setting up the Business of Hand Sanitizer Quickly

Now, when it comes to setting up your business, manufacturing hand sanitizing products is one option. But given the amount of investment it requires; you may need several months to set up a production facility. Add to it bureaucratic bottlenecks, material procurement issues, labor supply problems and marketing expenses, it can definitely delay the process.

Additionally, the global demand for effective alcohol-based hand sanitizing products is increasing quickly. According to a CNBC report, Coronavirus has led to a higher demand for hand sanitizers across all the countries. Departmental stores have started limiting the sale of hand sanitizers per customer because of limited supply and exponential demand. If you need to bridge the gap between demand and supply, you need a hand sanitizing product ready for retail and you need it now.

Solution: You can market private label hand sanitizers with your logo.

It is the perfect way to take advantage of a reputed manufacturer’s existing facilities and provide a robust hygiene product to your customers. There are many benefits to marketing a private label hand sanitizer such as:

a. You can fill the gaps in the global supply of hand sanitizing products, expand your product portfolio and keep your customers safe and healthy at the same time.

b. You can create an additional source of revenue without spending a fortune on manufacturing facilities.

c. Sell a well-tested, successful and safe product to an eager and interested group of customers.

d. You can enter the market in a matter of days and take advantage of the current surge in demand.

e. Instead of focusing on resale of hygiene products from top brands, you can sell private label hand sanitizer gels and sprays to enjoy higher profit margins.

f. With private label packaging, you can create a brand for your business. It will encourage strong brand recognition and loyalty among users.

Things to look for before adding Hand Sanitizer to your Portfolio

1. Not all Sanitizing Products are effective

The Centers for Disease Control and Prevention (CDC) says that soap and water is the best option for cleaning your hands and killing germs. However, hand sanitizer is the next-best thing when water is not readily available. The CDC recommends using alcohol-based hand sanitizing products. It should contain more than 60% alcohol so that the product can eradicate germs completely. Using too little alcohol content or choosing alcohol-substitutes may not kill germs and leave you vulnerable to infections.

So, before you add any new product to your portfolio, make sure it is effective and solves the problem of your customers. Choose a hand-sanitizer with the recommended alcohol quantity. Additionally, it pays to check other ingredients as well. Select a sanitizing product with FDA-recommended ingredients. Many manufacturers add hydrogen peroxide to expedite the cleaning process. You may also require a moisturizing agent to prevent skin irritation issues. So, research well in order to find the right product.

2. The Answer lies in the Product USP

There are literally dozens of hand sanitizing products available on the market. Every marketer promotes the benefits of better hygiene in these stressful times of Coronavirus. Why should the customer pick yours? Why should your hand sanitizer sell more than others?

You need to work hard on the Unique Selling Point (USP). What exclusive ingredient does the hand sanitizer have? Is it sulfate-free and paraben-free? Is the product vegan-friendly? Does the sanitizer have a pleasant smell that masks the typical smell of alcohol or is it scent-free? Will you sell the product packaged with other cosmetics? Is the packaging environment-friendly? Do you want to target kids, families or industries? From ingredients, packaging to marketing, you need to focus on the product USP.

3. Variety is the Key

Hand sanitizers are available in different formulations. You will find hand sanitizing gels, foams, liquids, sprays and wipes. There are many manufacturers that primarily focus on industrial-strength hand sanitizing products that remove grease, oil and soil. A few others offer surface-sanitizing products to remove germs from a high-contact surface.

As a businessperson, you must address the needs of all types of customers. Check with the manufacturer and learn more about product formulations, strengths and usage. Additionally, you need to focus on packaging and quantity too. It is best to choose a private label hand sanitizer manufacturer who offers products in multiple sizes and large quantities. So, whether your customer needs a travel-friendly hand-sanitizer spray or he is looking to buy multiple quantities of sanitizer gel bottles for his place of business, you will be able to meet his requirements effortlessly.

Variety is also essential when you are trying to determine the distribution channel for the product. You can market hand sanitizers online or choose to sell them in departmental stores or pharmacies. You can also seek bulk orders from local hospitals, restaurants, schools, gyms, senior care homes, etc.

The Only Thing that Remains…

Once you have chosen a reliable private label manufacturer, the only thing that remains is to provide your marketing information. Choose a clear logo and provide all the necessary details so that you can enjoy a higher brand recall value.

Remember! Your customers are going to use hand sanitizers multiple times a day. And every time they use the product, they will see your marketing message on the packaging. So, make sure that the message is loud and clear.

Are you ready to add hand sanitizing products to your portfolio? Whether you want to sell 80% alcohol wholesale hand sanitizer or opt for private label hand sanitizer, choose a reliable manufacturer. Enter the market for hygiene products and provide a quality product that your customers require urgently.

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