How To Upgrade Your B2b Ecommerce Solution To Boost Sales?

By Author: Shane Emerson
Total Articles: 36
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If you want to improve your B2B business, you need to upgrade your eCommerce platform with the right features. An eCommerce solution lacking in vital features can make it difficult for you to run your online business.

Looking for an easy way to resolve your eCommerce woes? Want to offer an enhanced shopping experience? How about upgrading your website by incorporating the following tools into your business?

Incorporate Custom Ordering Tools

As we all know, B2B customers are offered products at negotiated pricing. Despite selling products at pre-approved pricing, B2B customers want to bargain so that they can get the best deals.

In such circumstances, you can upgrade your B2B eCommerce solution by installing custom ordering tools such as a cart to quote conversion. This tool will allow B2B customers to request quotes, instead of directly placing order. This functionality will encourage large customers to place an order, in turn helping to boost overall revenue.

Chatbots that are considered to be AI's children, ...
... can also be used to negotiate prices. Since chatbots are capable of negotiating like humans, you can always use this feature to deal with your B2B customers.

Use Appropriate Customer Segmentation Tools

In the B2B environment, customer segmentation is the key to success. Customer segmentation is a very effective marketing strategy and if implemented properly can work wonders for your B2B business.

When you are running a B2B business, it is important to divide your customer base into groups based on shared characteristics. Once you identify the common characteristics of each group, you can market effectively and grow your business.

An appropriate customer segmentation tool will allow you to segment your B2B customers based on different factors such as their order history, buying behavior, industry type, location, number of employees, etc.

Access to the right customer segmentation tool will allow you to implement tailored branding, which can help to increase customer retention and boost your business.

Integrate with Rich Content Providers

Whether you are running a B2C or B2B business, you have to display appropriate product information on your eCommerce store.

Several studies have shown that poor product content can hurt your eCommerce sales. If the product content is incomplete, inaccurate, or of poor quality, expect a high bounce rate.

Online shoppers completely rely on product information to understand the products. In online shopping, consumers cannot feel the products, hence depend on images to get an idea about how the product looks.

In such circumstances, a lack of quality product data on the store can deter consumers from making purchases. If you want to deliver an exceptional shopping experience, connect your B2B catalog management system with rich content providers such as Etilize and IceCat.

Rich content providers offer all the product-related information needed to attract more visitors and improve the conversion rate. For instance, you get high-quality product images, short & long descriptions, marketing information, etc. An eCommerce site with rich content provides in-depth information about products.

Allow Guest Users to Place Orders

Should only registered users be allowed to place orders on your B2B eCommerce store? Well, you are likely to lose potential sales and restrict your business growth, if you implement this policy.

According to a recent report, the global B2C eCommerce market size would reach USD 6.2 trillion by 2027. This clearly shows that B2C eCommerce has enormous potential, hence one should not ignore individual buyers.

So apart from registered users, allow guest users to access your B2B eCommerce store. This is the best strategy to improve revenue of your online business. For guest users, you also need to provide a contact form to enquire about pricing.

Use B2B eCommerce Services

In order to add new features to your online store, consider taking the help of appropriate B2B eCommerce services. Make sure to choose a provider that fulfills the need of your B2C and B2B eCommerce business.

Shane is an American writer for various digital news publications. After being in the ecommerce industry for more than 15 years, Shane has a good understanding of what it takes to make an ecommerce business successful. His articles give insights on the latest trends in the B2C and B2B ecommerce industry. His ecommerce coverage is robust and provides everything from best ecommerce platform to improving your website site. He also likes to cover newsworthy events related to business management software, customer relationship management (CRM) and Quoting software.