Three Things To Consider During Mobile Application Development

By Author: Johan Smith
Total Articles: 113
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With the rising usage of mobile and smartphone devices, it has become a huge responsibility for the application developers to take their game up by a few notches. While attending to the requirements and demands of every customer, they are taking special effort building and designing the best quality apps which are attractive and also intuitive. The mobile app developers are paying attention to every part of the process as well as the minute details too.  
 
While wanting to achieve a competitive edge in the market, the developers keep certain factors under closer consideration when it comes to designing the best app for the users. They invest their time in building the blocks, while also taking care of the budget. Since one cannot deny the significant amount of investment that goes onto this procedure, being professional definitely gives one an advantage over the others.  
 
Below mentioned are some factors which every developer of ...
... the mobile phone applications focus on before and during the entire procedure - 
 
1. Having a Robust Strategy
For any project to be successful, careful and detailed planning is a vital necessity. To whomever the work is assigned, they should always begin with a strategy at hand. A mobile app strategy includes creative as well as technical aspects. One is required to translate the planning into cohesive reality so that it can seamlessly accomplish its own purpose. The objective is a simple one - to attend to the demands of the consumers effectively so that it gains a notable reputation in the market.  If one doesn't prepare a well designed and researched strategy at every phase of the development process, the app is most likely to face a huge failure. This works essentially true if the developer is a new one in the industry. 
 
Good strategic planning should address all the niche problems besides all the key areas where one should focus on. One should also do thorough research of the entire market. This will enable one to have a faint idea about their competitors.   
 
Once the developer has answers to all the basic questions like who their prioritised competitor is and what is their strategy in the industry, they can immediately move ahead with his own planning and progress in the path of attaining a viable and credible solution.    
 
2. Defining the Target Audience
For the developers of smartphone apps, it is very important that they articulate the right purpose of the app. This is one of the trickiest steps when it comes to marketing the application. Moreover, only this will ensure the success of the app. The developer should be clear about the functionality of the app, which group of audiences can use it, whether it is valuable when compared to a website and whether the audience will benefit from its usage.  
 
To avoid redundancy, one of the prime factors that every developer should consider is regarding targeting the right audience group. Specific to location or even age groups, the developer should come to a conclusion and declare which group of consumers he is focusing on. The developer has to convey his mission to them, through successful promotions. Only this will amplify the success of the company.  
 
Hence being precise and clear about the targeted audience enables one to market their app in the most effective manner.  
 
3. Choosing between Apps 
Another vital consideration is making a choice between native, hybrid and website apps. This definitely carries many implications for the later phase of maintenance and development. Hence, one can easily leverage their market research and the core functional purpose of the app through a clearer and transparent planning.   
 
The main differences when it comes to selecting one particular app include the following -  

The difference in programming languages (also depends on the budget, time frame available and level of expertise ) 
Access to the native device APIs. This also depends on the functionalities of the app. 
The distribution method which largely affects the marketing technique of the app and also encourages the promotional strategies  
Support for multiple platforms - based on the consumers targeted, the market one wishes to penetrate and more 

 
The native applications are a heavy-duty task for the developers. Web apps are one of the most favourable solutions that come with a simplified system of updates without requiring any native abilities from the device. Both these categories sit on the two opposite sides of the spectrum. Native apps are more expensive, web apps are low cost and quick to develop and build.  
 
But the best of both the worlds is definitely the hybrid applications. They utilise the same code for both the platforms. They are capable of accessing the features of the device and are available in both the app stores. Also, this is a more ideal choice in terms of productivity and utility.  
 
Johan Smith is an experienced and skilled mobile app developer working with a reliable company in Australia named GetAProgrammer. The author has written this article to explain to the readers the three major considerations that every developer of mobile applications should consider while going about the entire process.