Overall Purpose Of Trademark Registration

By Author: Trademark registration
Total Articles: 2
Comment this article

The overall purpose of trademark registration is to stop unfair competition by safeguarding the use of a word, symbol, slogan, logo, domain name, design, etc. that uniquely distinguishes the services or goods of a firm. This body of common-law standards ultimately guards customers by forbidding companies from using trademarks considerably similar to those of other companies that may have more "brand equity" and client loyalty. Trademark registration service is intended to avoid customer confusion and stopping companies from diluting the marks of other firms. Dilution happens when a similar mark affects the repute of a distinguishing trademark adversely despite if it leads to consumer confusion or not.

Given the augmented significance of branding and the physical economic value of the brand (brand equity) in today's experience financial system, trademark law is more significant than ever before. As customers become faithful to a particular brand and make purchasing decisions based on their capability to recognize a product of service by use of a slogan, logo, etc (i.e. trademark), these marks serve as a point of demarcation ...
... and competitive benefit. Consequently, trademark law is significant to allow the trademark proprietor to develop friendliness for the product or service and stop other parties from exploiting the brand.

Online Trademark registration can serve numerous purposes and they can differ according to the company and what their overall purpose is. There are two main purposes that a trademark serves. One is identifying and distinguishing services or goods that a manufacturer or seller sells or is sold by other companies or sellers. The second is to offer the public the information about where the name, logo, or brand came from. It eventually is a way to slogan a product, name, or brand.

Federal Rights to a Trademark

There are numerous steps that everyone must take to file for a trademark federally. These steps can find out whether or not the trademark is given and processed. In order for you to obtain a federal trademark the application or registration process should be completed on the federal level, not the state. There are several ways that you can meet the criteria your intended trademark:

Usage: It is possible to use a logo, name, or slogan before obtaining a trademark for it. When a brand or trademark is being used, it may qualify it to be registered federally. But, there are different stipulations with different brands and more research into your distinctive slogan, name, or logo may be required.

Future Usage: You do not have to at present be using a trademark to file a trademark application. But, even though it may not necessitate you to at present be using it, it does need that your intention of using it is in the near future. Basically, a trademark registration will hold your intents for a small period of time while you start to use the name, slogan, or logo.

Options of Filing

Essentially, you will want to file the documents in order to own the rights to your intended name, slogan, or logo. There are two options of filing for a trademark and both of them can be successful. The initial way is to file the application for trademark yourself, which can be very frustrating if you do not understand the legal terms and other information that is on the application.