Benefits Of Investing In Mobile App Development For An Ecommerce Business

By Author: Johan Smith
Total Articles: 116
Comment this article

It is only a great mobile app that can ensure to increase sales, give the brand a boost, and reinforce your customer base. So, why not invest in mobile application development instead of just having a simple app on the browser? Apps have taken over the market and have gained the maximum users with an incredible rise in profits. There are many reasons and benefits of investing in the app when you have an eCommerce venture, some of which are discussed here by an expert in Mobile app development in Sydney. 
 
Let’s take a look at what a mobile application can give an online store. 
Millions of eCommerce businesses have already released their business applications on the App Stores and if you have still not got your app launched then here are the benefits and reasons why you should go for it now. 
 
Shoppers love to use apps more than buying from the web:
As per studies and researches, online ...
... shoppers prefer to buy things from apps rather than from the browsers. It’s much easier than opening the site in the browser and buying. Applications are much more superior in terms of accessibility, and ease of use. Actually, eCommerce apps are more convenient to use for shopping. You won’t have to open the site by typing every time while buying if you have an app already installed in your device. With an app installed in your device, you won’t have to remember the URL of the store and then log in for accessing the store every single time. Moreover, applications offer much enhanced security and are faster as compared to the browser. 
 
Mobile applications boost customer loyalty:
Shoppers love to buy from apps and show a higher interest level to buy from the same. Applications can be considered as the ‘ready to buy’ places for shopping. A well-structured menu, an advanced and better search option, and an easy checkout process. With an application, you can also keep your products ready in your cart and without logging in the next time you can just proceed to checkout. This increases customer loyalty. Some tips to boost customer loyalty with an app are:- 

Personalisation: - If you use the information your customers look for in an app, you are going to get more loyal customers as compared to what the eCommerce websites have. Prioritise features and suggestions based on the preferences of the customers. 
Push notifications: - Using push notifications for communicating with your customers can encourage the loyalty factor. Notify them when there are special offers, sales, discounts, the arrival of new stock, etc. Make friendly notifications and send them. 
Reward system: - Give value to your customers especially the ones who buy from the app. Give them special rewards and offers to encourage them to buy more. 
Advanced and instant support 24/7: - An instant customer support is what customers want. Ensure instant support and communication round the clock. You can use chatbot or live chat option for this. 

 
Reduced response time:
Every internet user is always concerned about the speed of an app. And as per research, it has been found that applications are significantly much faster than a website. Moreover, the users are also allowed to set their default data and preferences in applications. This factor too lets the app open and run faster. And these reasons together save more time for the shoppers. 
 
Enhanced UX:
An application if designed well with a proper menu, easy-to-use features, a simple layout, easy content, and overall simple navigation, then the application can hook up the sales rate to the sky heights for sure. Use relevant buttons and the addition of multiple products to the cart feature to increase sales and revenue. After all, what matters the most to an eCommerce business is sales. 
 
So, after going through so many benefits, don’t you think having an eCommerce app is essential? An application can give your business much more ROI than a simple eCommerce website. 
 
Johan Smith is an experienced developer of a leading company for Mobile app development in Sydney, GetAProgrammer. The author has written this article to make eCommerce businesses understand the value and benefits of having an ROI-driven application.