Thumb Rule For Commercial Videos To Get Attention

By Author: Pushpa Srivastava
Total Articles: 14
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With a lot of content flooding into the news feeds and channels, people’s attention spans are getting smaller and smaller. Even while on TV, many people are using mobiles which pose a great challenge for commercials producing companies for creating attention-grabbing and engaging content. Here are some practical rules of thumb that help in creating commercial videos that can get attention in these times.
Reach the right people:
By carefully defining your audience and the ways of reaching them, you will only reach the right people to whom your commercial will be valuable. As the people themselves have a value for them from your video, you will have a higher chance of capturing their attention than from the people to whom your video is not so valuable.
Do not wait:
Many studies suggest that you might have only less than 3 to 5 seconds of time for capturing the attention of the viewer before they turn away. So, start the critical information of your social media video content as soon as the video begins ...
... and try not to follow the general chronology of the content with basic introductions etc.
Include emotional elements:
It has been observed many times that the people base their decisions more often on their emotions rather than rational thought. So, if you are able to emotionally engage with users, you can grab and hold onto their attention and also be remembered for quite a while.
Use Good thumbnails and text:
If you are advertising on social media, you cannot under emphasize the importance of having a good thumbnail and description. If your social media video content has a Good thumbnail and description, it will help to have a great first impression. Also, many people might not have audio enabled by default on your video, so if TV commercials production companies are not prepared for this situation, the video could face a risk of losing the audience. One best way to be prepared for such a situation is to include text in the starting of your video that helps people to engage with the video even when their audio is turned off!

Pushpa Srivastava is a digital marketing executive. She is currently working in the Digital Marketing department of Sinema Films - New York video production company. She has 3+ years of experience in digital marketing.